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Google adds practice problems and math solver structured data and Search Console reports

Online education businesses may want to leverage these new structured data types to get more exposure in Google Search results. Earlier this year we reported how Google was testing displaying practice homework problems in the search results. Now this feature is fully live in...
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Google expands its core web vitals and page experience update FAQs

Google explained it “will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar.” Google updated its FAQs around the Core Web Vitals and the page experience update. This page is accessible in the Google...
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Google My Business report shows how people found your business

You can now see device and platform breakdown in your Google My Business performance reports. Google My Business has upgraded the new performance report, which was an upgrade from the Insights report, to add a section for people who viewed your business profile. This new section...
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Google won’t build alternate IDs, doubles down on FLoC; Thursday’s daily brief

Plus, how to get your speaking pitches noticed Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to...
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Google My Business adds messaging to desktop interface

Businesses can now message with customers through their web browser, not just the mobile app. Google is rolling out the messaging functionality within the Google My Business desktop interface. This is not fully live yet, but many can see it already. Previously, messaging was...
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Google Search Console Discover performance report now includes all data

Also be on the look out for the new origin referrer for Chrome Google Discover traffic. Google announced that the Discover performance report within Google Search Console will now include all data, including Chrome data. As you may know, users can access stories from Google...
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How are local service ads impacting Google Ads accounts?

Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry. In September 2020, Google launched local services ads to lawyers.  Since my agency works with a lot of lawyers, we were very curious to see how...
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Google pauses all political ads through inauguration

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration. 30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14. They say they plan to continually monitor and...
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Google testing Question Hub in the U.S. for COVID-related queries

Initially launching in India and other regions where Google had content gaps, Google is now testing this in the US. Back in 2018, Google began testing a way for searchers to submit questions to Google manually. It launched in Google India in 2019 as Question Hub, a way for...
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Brand reputation and the impact of Google SERP selections

How Google treats company navigational brand searches and the impact they can have on consumer perceptions. This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands. In this article, I...