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In this live webinar, learn how to measure your website’s Topical Authority for any given topic. Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. While it is an...

The announcements position Google as the middle ground between shoppers and retailers. At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects shoppers with billions of...

These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns. In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice...

Having match rate data upfront can help to contextualize performance expectations. When advertisers upload a customer list, Google will now show them the estimated match rate (the percentage of the list that is usable with Customer Match) the company announced Thursday. Match...

The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019. Google detected 40 billion pages of spam every day in 2020, which is up from the previous year by 60%. These 40 billion pages included hacked...

And, no, tCPA and tROAS aren’t going away. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your...

Online education businesses may want to leverage these new structured data types to get more exposure in Google Search results. Earlier this year we reported how Google was testing displaying practice homework problems in the search results. Now this feature is fully live in...

Google explained it “will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar.” Google updated its FAQs around the Core Web Vitals and the page experience update. This page is accessible in the Google...

You can now see device and platform breakdown in your Google My Business performance reports. Google My Business has upgraded the new performance report, which was an upgrade from the Insights report, to add a section for people who viewed your business profile. This new section...

Plus, how to get your speaking pitches noticed Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to...