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Microsoft creates ‘Deep Search’ feature for Bing powered by GPT-4

Microsoft has created a ”Deep Search” feature for its Bing search engine powered by OpenAI’s GPT-4 that will give users more relevant and comprehensive answers to complex search queries. Deep Search is not a replacement for Bing’s existing web search, but an...

LinkedIn Is a Major Growth Driver for Microsoft

LinkedIn is shaping up to be one of Microsoft’s best growth drivers six years after purchasing it. LinkedIn is the professional networking site Microsoft purchased in 2016 for more than $26 billion. The platform provides a way for professionals to connect with others in their...

Augmented reality artist creates sculptures using Bing search

Using the Bing Search API and a proprietary AR platform, an artist created sculptures composed entirely of dynamic search images customized in real time. At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random search queries (e...

Bing Ads Editor Gets An Update With More Horsepower

Bing Ads Editor version 10.9 is now available, promising more speed and less memory drain. Here’s a rundown of what to expect, speed-wise: Big accounts in particular (think in the range of two million keywords and one million ads) should notice the acceleration. Bing Ads says...
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Survival Methods for Better Keyword Research

It is a part wherein you have never seen yourself in. It is cloaked with anticipation and danger as well. And a lot of times, it could spell the difference between failure and success. It is the experience of square zero, and should you find yourself making a keyword glossary...
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Microsoft & Getty Images Announce Partnership & Drop Infringement Lawsuit Over Bing Images

On Monday, Getty Images dropped their lawsuit against Bing Images and on Tuesday they signed a new partnership deal with Microsoft. Getty Images sued Microsoft over alleged massive copyright infringement through the Bing Image Widget. Shortly after, Microsoft pulled the Bing...
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US Desktop Search Rankings Hold Steady; Google Maintains 64% Share

Google and Ask each drop 1/10 of a percentage point in comScore’s monthly rankings of the domestic search market. For the second consecutive month, there was little change in comScore’s US desktop search engine rankings. Google, still the overwhelming leader with 64% of the...
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Bing turns 10: Why it’s been more disruptive than you think

A look back, and ahead, at Microsoft’s search business. Ten years ago today, Microsoft launched Bing. A decade in, Bing’s evolution looks different depending on your perspective. After investing billions, Bing’s market share is still small, but Microsoft has stayed...
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Bing Ads Editor adds labels for Mac users & other features for Windows users

The latest versions of Bing Ads Editor for Mac and Windows have new features. Bing Ads is releasing some additional productivity and time-saving tools for users managing their campaigns via Bing Ads Editor. Already available in the Windows version of Editor, label management are...
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Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs

Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet targeting and product listing ads represent great opportunities for marketers, where there’s a substantial gap between cost-per-click...