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Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday shopping season approaches, online retailers should be...
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3 Easy steps to complete your annual PPC checkup

Use these techniques to make sure your PPC accounts are in great shape all year long. The crazed dash to wrap up 2019 and close the books on a banner year for PPC may have left search marketers feeling wiped out right about now. Buck up, search marketers! 2020 is here and those...
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LinkedIn Is a Major Growth Driver for Microsoft

LinkedIn is shaping up to be one of Microsoft’s best growth drivers six years after purchasing it. LinkedIn is the professional networking site Microsoft purchased in 2016 for more than $26 billion. The platform provides a way for professionals to connect with others in their...
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Amazon product ads evolution: A harbinger of Amazon local advertising?

Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your radar. Google is having a rough fourth quarter. October alone was a horrible month for one of the world’s most highly regarded brands. On the eve o...
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Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30

While Bing hasn’t been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1. Back in May, Bing Ads announced that it was closing up its Content Network due to low-quality traffic. On July 31, Bing stopped...
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Google adds LGBTQ+ owned attribute to business profiles

These labels can help some businesses with visibility and potentially increase conversions. Google has announced it has added a new attribute to Google Business Profiles for LGBTQ+ owned businesses. This new attribute can be added within your verified Google Business Profile and...
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HUD settlement changes the way Meta delivers housing ads

Meta’s responsible AI means advertisers will have a tougher time targeting certain interests and demographics for housing ads. Meta has just announced a settlement with the US Department of Housing and Urban Development (HUD) that will change the way they deliver housing...
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How to train entry-level SEO hires so they can contribute right away

If your business relies on entry-level staff, getting new SEO hires trained properly is going to be one of the best investments you can make. Entry-level in the SEO world can mean many things. It may mean that candidates have little to no experience. Or it may require a handful...
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4 things to learn about paid search from The North Face

Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned. Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online and through individual...
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Amazon Sponsored Products ads now support dynamic bidding, bid adjustments

Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search marketers...