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SMX Advanced Recap: Bing’s Fabrice Canel keynote

Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing’s Fabrice Canel at SMX Advanced 2018. For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice...
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Google Search Console page experience report now tracks more desktop search features

This may lead to an increase in impressions in your page experience report and performance reports. Google has updated some of the reporting within Google Search Console to track additional desktop features for the page experience report, the company noted. That means you may see...
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Twitter Search Lets You Once Again Find Old Tweets

For ages now, Twitter has only allowed you to search for tweets back for about a week. Looking for a tweet older than that? You were out of luck, at least using Twitter itself. But now, that’s changing. In a post today, Twitter says that some older tweets are now going to be...
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tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy. If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to...
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What’s your SEO learning style?

Find out the best way to get and retain an SEO education based on learning preferences and lifestyle. SEO is a complex topic. Not only are SEO fundamentals complex, but we live in a world where search engines are constantly evolving. That is why in order to get a proper SEO...
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AMD Continues to Chip Away at Intel’s Server Dominance

AMD is continuing to make inroad against Intel in the server market, chipping away (pun intended) at the latter’s lead. Intel was once the undisputed king of the semiconductor market. While that was true across the entire PC industry, it was especially true in the server market,...
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3 powerful micro-conversion strategies for paid social

Micro-conversions have the potential to decrease costs and improve conversion rates. Conversions are the key KPI when defining the success of direct response campaigns for both B2B and B2C. These days, conversions are so top priority that many companies don’t even spend money on...
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New Education Q&A structured data help document from Google

This document can help you technically implement Quiz structured data to your flashcard pages. Google has released another new help document to its search developer documents today – named Education Q&A. This technical help document explains how to add Quiz structured data to...
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Vast majority of Amazon advertisers plan to spend more on ads again this year

Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found. SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a...
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Google Search launches updated mobile design and interface

With a new, modern experience, Google says the redesign is easier to read and use. Google is rolling out a new design for its mobile search results. The updated interface aims to make the search interface easier to read for searchers while providing a cleaner and more modern...