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LinkedIn is shaping up to be one of Microsoft’s best growth drivers six years after purchasing it. LinkedIn is the professional networking site Microsoft purchased in 2016 for more than $26 billion. The platform provides a way for professionals to connect with others in their...

Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your radar. Google is having a rough fourth quarter. October alone was a horrible month for one of the world’s most highly regarded brands. On the eve o...

While Bing hasn’t been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1. Back in May, Bing Ads announced that it was closing up its Content Network due to low-quality traffic. On July 31, Bing stopped...

These labels can help some businesses with visibility and potentially increase conversions. Google has announced it has added a new attribute to Google Business Profiles for LGBTQ+ owned businesses. This new attribute can be added within your verified Google Business Profile and...

Meta’s responsible AI means advertisers will have a tougher time targeting certain interests and demographics for housing ads. Meta has just announced a settlement with the US Department of Housing and Urban Development (HUD) that will change the way they deliver housing...

If your business relies on entry-level staff, getting new SEO hires trained properly is going to be one of the best investments you can make. Entry-level in the SEO world can mean many things. It may mean that candidates have little to no experience. Or it may require a handful...

Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned. Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online and through individual...

Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search marketers...

Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage...

Bing continues its global build-out of Shopping Campaigns. Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in...