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It’s Mental Health Awareness month. And Seth Besmertnik shares an important message: we all need help. May is Mental Health Awareness Month. This inspired Seth Besmertnik, the CEO of enterprise SEO platform Conductor, to reveal his struggle with mental health. His goal? To...

Learn what you can do with the new and incredibly useful test tools from WebPageTest – with no coding required. There’s never been a better time than now for a web developer’s approach to SEO. The pace at which tools and resources, both new tools and anything familiar, innovate...

Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari. In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bin...

After 69 days of it not working, it is now back up and running. Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 – 69 days ago – and it was expected to come back before the holiday...

 In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch in 2016. For this edition, we tapped the experience of one of...

The enterprise platform will integrate the technology, which was created by the late Hamlet Batista, into its platform. Enterprise SEO platform seoClarity today announced it has purchased the RankSense technology and intellectual property (IP). Terms of the deal were not...

Starting this month Apple is shifting their CPM pricing to the more updated cost-per-touch model Apple Search advertisers will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend...

ExpressVPN has removed its servers from India in response to legislation that requires VPNs to track and log a significant amount of user data. India recently passed the Cyber Security Directions legislation, requiring VPN providers to log customer names, IP addresses, email...

Loyalty programs are big business for companies and a key target for fraudsters. Don’t just wait for a hacker’s attack before acting. Loyalty fraud is on the rise again and, while account takeovers seem to be the most common type of fraud reported, this type of theft...

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing...