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Meta’s responsible AI means advertisers will have a tougher time targeting certain interests and demographics for housing ads. Meta has just announced a settlement with the US Department of Housing and Urban Development (HUD) that will change the way they deliver housing...

If your business relies on entry-level staff, getting new SEO hires trained properly is going to be one of the best investments you can make. Entry-level in the SEO world can mean many things. It may mean that candidates have little to no experience. Or it may require a handful...

Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned. Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online and through individual...

Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search marketers...

Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage...

Bing continues its global build-out of Shopping Campaigns. Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in...

The job is based in Mountain View, California and you would work on helping keep the search results spam free. Google is hiring a new Search Quality Analyst who would work on fighting spam in the Google Search results. A new job posting by Google is currently accepting...

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly...

Learn the benefits and drawbacks of WordPress pages and posts and how to decide when you should use them. Since its launch in May 2003, WordPress has become the most-used website platform globally. The WordPress platform powers almost 37% of the top 1 million trafficked websites,...

Learn best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple channels. Nearly half of digital marketers say that retargeting is their most effective tactic for improving search and social ad...