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Product tagging will make it easy for people to discover and buy your products via Instagram Shopping. Instagram will open product tagging to every user in the U.S. The ability to tag products is starting to roll out now and will become available to everyone within the next few...

Plus, leaked documents suggest Amazon is abusing its position in India. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up...

The label will make it easier for at-home abortion providers to distinguish themselves from other services that try to discourage the practice. This week Google is starting to allow mail-order abortion providers to apply for the “provides abortion” label for their ads....

A better message drives higher revenue. Deliver higher quality and more comprehensive customer data to AWS in real-time to drive better insights and engagements with Cordial. Cordial’s cross-channel messaging and data platform is designed for agile marketing teams to send...

Advertisers will be able to create new TrueView for action ads until September 30, 2021. Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced Friday. Advertisers will still be able to create new TrueView for...

Ads are automatically matched to queries based on advertisers’ website content. Bing Ads’ testing of Dynamic Search Ads (DSA) is expanding to and now available to US advertisers. From Thursday’s announcement: DSA is designed to help advertisers increase their impression...

Google moved around some fun metrics in Google Ads but don’t let these metrics distract you from the metrics that really matter. Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your...

Users will now be able to find more on the go as a new round of  mobile updates have been launched for Twitter. The updates rolled out center on content discovery as the Search, Discover and Connect tabs have all been updated. The new changes make it easier for users to view more...

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday shopping season approaches, online retailers should be...

Use these techniques to make sure your PPC accounts are in great shape all year long. The crazed dash to wrap up 2019 and close the books on a banner year for PPC may have left search marketers feeling wiped out right about now. Buck up, search marketers! 2020 is here and those...