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Create intelligent, personalized e-commerce search and discovery experiences. You’re invited! Join Martin Salle, enterprise sales leader from Algolia and AWS, for a special conversation and hands-on solution demonstration. In this session: Leaders in every industry use Algolia...

The new workflow offers more access to features and functionality during the initial setup. Bing Ads has updated the campaign creation workflow; it’s now designed to make it easier for advertisers to get campaigns set up and activated. Throughout the process, more options are...

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration. 30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14. They say they plan to continually monitor and...

Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to...

This is your final chance to attend the SMX Master Classes in 2022! Don’t miss out! Don’t miss your chance to take your search marketing skills to the next level: Register now for your choice of live, two-day SMX Master Class – happening online next Tuesday and Wednesday (August...

Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert. Responsive Search Ads – RSA for short – are not the new kids on the block. RSAs have been a part of the PPC ecosystem for a few years. That being said, RSAs...

SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client base. None of us were prepared for the realities of the COVID-19 virus. Who could have predicted the omnipresence of vocabularies like social...

COVID burnout is real, but the pandemic is not over. Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida...

Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google. Paid search spend growth held steady in Q4 with 14 percent growth year over year, according to Merkle’s latest Digital Marketing Report. That’s up from 13 percent...

Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter. It seems very apparent that Google has a filter for local that weeds through all the listings that...