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Instagram is testing a “Gifts” monetization feature for creators

The new creator monetization tool could replace Meta’s $1 Billion creator fund that’s set to end this year. Instagram is internally testing a new tool for creators to make money called “Gifts.” What it looks like. The new feature was first shared on Twitter by...
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The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief

Plus, how to build a marketing team that works Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to...
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Walmart is now selling ads on TikTok, Roku, and Snap

The retail giant’s partnership with social and CTV platforms is an eye opener for advertisers and brands. For the first time ever, Walmart is expanding its ad reach beyond its own ecommerce platform by powering ads on TikTok, Roku, and Snap. Walmart will also have the...
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Samsung Users May Finally Get Seamless Android Updates

Samsung users may finally get seamless Android updates, easing a major pain point with some of the world’s most popular smartphones. Android, especially on Google’s own line of Pixel phones, has had the ability to download and install system updates in the background, without...
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Google tests displaying cost estimates in local search results

Google has confirmed the company is showing cost estimates from Homewyse for some local queries. A Google spokesperson confirmed with Search Engine Land the company is testing displaying cost estimated directly in the local panel in the search results. This information comes...
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Bing Rewards Members Can Now Earn Credits On MSN.com

MSN’s home page now has a new “Rewards” tab where users can redeem credits for gift cards, sweepstakes entries and more. In a push to gain more market share, Bing is enticing users with a new way to earn Bing Rewards credits, bringing its Bing Rewards program to...
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Google now supports shipping details schema for product results

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search. Google announced it now supports new schema markup for product results, specifically the shippingDetails schema.org markup. With this markup, you can add details around the...
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Report: Google Will Get Access To Twitter’s Firehose Again

The agreement, reported by Bloomberg Business, comes 3 1/2 years after a similar arrangement ended. It will make tweets easier to find on the search giant. Three and a half years after cutting off the flow, Twitter is turning the tweet pipeline to Google back on. Bloomberg...
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10 SEO experts share their favorite interview questions

Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews. Hiring is one of the hardest jobs you have as a manager, team builder and even coworker. I have a distinct memory of hiring my first SEO employee at Uber over...
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Responsive Search Ads take center stage – are you prepared?

Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert. Responsive Search Ads – RSA for short – are not the new kids on the block. RSAs have been a part of the PPC ecosystem for a few years. That being said, RSAs...