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Advertisers can now make changes to ETAs from their phones. The Bing Ads apps on iOS and Android offer the ability to do bulk editing and edit text ads. With the latest app update that now includes Expanded Text Ads. When you click on an expanded text ad in the app, you’ll be...

Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by...

This is a feature many search marketers use for keyword research, and searchers use it for query expansion. Google seems to have restored the people also ask search feature to normal levels of saturation. Earlier this month, Google reduced the number of times a people also ask...

This is a question as old as the business: is there any point in buying one’s own brand in Google Ads? Or should I leave that to SEO? It almost comes down to philosophical questions: Why pay for traffic while I am ranking in the number one position on organic results? Will...

Koch is credited with ushering in the Golden Age of bacteriology. Today’s Google doodle pays homage to Robert Koch, the German physician and microbiologist credited with ushering in the Golden Age of bacteriology. Instead of marking his birthday, Google is honoring Koch with a...

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Small business economic activity represents about 44% of U.S. gross domestic product. This critical business segment has suffered disproportionately from COVID-19’s...

Snowbirds can also get quick results for snow conditions at US ski resorts. Bing rolled out two new updates for weather-related queries today — adding a new look and feel to its weather search results and offering snow conditions and forecasts for US ski resort searches. The site...

Five years in the making, the Webmasters Central brand gets retired. After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google Webmaster Central properties are going to be...

Uncover, understand and predict consumer behavior about brands, their competitors and their categories. Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence...

In this webinar, learn how to turn more high-intent searchers into inbound calls that accelerate your customer acquisition. Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value...