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7 tips for transitioning from in-house marketing to agency life

New to agency life? These easy tips can help you make a smooth transition to your new role so you can hit the ground running. Have you been working in an in-house marketing role and considering a switch to agency life? Agencies are great because you can gain exposure to various...
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5 ecommerce SEO trends to know for the 2022 holidays

New research reveals some remarkable Google search trends that could boost your rankings and revenue this year. The all-important Q4 holiday shopping season is nearly here. SEO will once again be a critical channel for brands to increase their visibility and sales. Ahead of the...
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Twitter is testing a new “Tweet Tiles” display for publisher links

The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look. Twitter has begun testing Tweet Tiles, a new display format for tweeted links. The tiles will have larger images and text and a visible CTA button....
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Can we trust automation in a time of crisis?

Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this one. It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a...
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Now you can edit text ads and address disapprovals in Bing Ads apps

Make quick fixes and updates to Bing text ads right in the iOS and Android apps. Bing Ads has added the ability to check ad disapprovals and, in a big development update, the ability to edit text ads and landing page URLs in its iOS and Android apps. Disapproval notices can be...
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The revised Google search quality guidelines are out; Wednesday’s daily brief

Health insurance ad formats for Microsoft Advertising… Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it...
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TikTok announces three new shopping ad features

The platform aims to help shop merchants maximize performance through algorithm-led commerce offerings. Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite...
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Is your website at risk for an ADA accessibility lawsuit?

It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses. The American’s with Disabilities act has influenced the way businesses need to...
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Tips for how to post effectively on LinkedIn from SEO Sara Taher

Looking to grow your engagement and visibility on LinkedIn? Learn some tips from someone who is doing it well. Whenever I visit LinkedIn lately, I almost always see an update from Sara Taher, the SEO Team Lead at Flywheel Digital. And many of her posts tend to get a lot of...
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Google Translate App Adds 20 More Languages To The Instant Visual Translation Feature

The Google Instant Translation app gets a lot more powerful. Google announced it has expanded the instant visual translation feature within the Google Translate app to now support 20 new languages, bringing the total to 27 languages supported. Instant visual translation is when...