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To celebrate today’s trick-or-treating festivities, Google put together a mini-movie about a ghost who just wants to join in on the fun. For this year’s Halloween holiday, Google pulled together its full team of doodlers to develop and produce a ghost story. The story —...

Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles. Hotels looking to book new travelers and capitalize on this summer’s travel frenzy will soon discover a much easier way to manage and change their...

Bing adds tons of features to their Bing Search APIs, which now are REST APIs. Bing announced they are giving developers a preview of the new Bing Search APIs, version 5. The new APIs expose a lot more functionality for developers within the Bing Search infrastructure. The...

Don’t think of it as an enhanced version of Google Support. Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions...

The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing. Twitter is testing a new feature, called CoTweets, that lets any two users collaborate and expand their reach beyond their own followers. It is...

New to agency life? These easy tips can help you make a smooth transition to your new role so you can hit the ground running. Have you been working in an in-house marketing role and considering a switch to agency life? Agencies are great because you can gain exposure to various...

New research reveals some remarkable Google search trends that could boost your rankings and revenue this year. The all-important Q4 holiday shopping season is nearly here. SEO will once again be a critical channel for brands to increase their visibility and sales. Ahead of the...

The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look. Twitter has begun testing Tweet Tiles, a new display format for tweeted links. The tiles will have larger images and text and a visible CTA button....

Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this one. It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a...

Make quick fixes and updates to Bing text ads right in the iOS and Android apps. Bing Ads has added the ability to check ad disapprovals and, in a big development update, the ability to edit text ads and landing page URLs in its iOS and Android apps. Disapproval notices can be...