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Shutting down a website is easy. But having to do it along with redirects can get complicated. Here’s what you can do about it. Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and...

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center. One of the hottest topics and hotly debated threads on r/ppc is about rates and what you should charge. What does an agency charge? What...

New sellers continue to flood the channel while existing brands are ramping up their own efforts. Amazon’s reign as the king of ecommerce won’t end any time soon. More than 2 billion people visit Amazon each month, according to Statista. So, how do you stand out and generate more...

And, what to do when there’s no easy way to appeal to everyone. As lockdowns begin lifting, businesses have to consider how their reopening might be perceived by customers. While some customers are eager to return to their pre-pandemic activities, others are reluctant for fear of...

A new suite of Bing Ads billing tools will keep search marketers working on their accounts, not accounting issues. One of the larger problem areas that advertisers have wrestled with in Bing Ads has been billing. This shouldn’t be such a struggle for advertisers, and after today,...

Headline one goes big in this latest Google Ads test. Google is testing a larger font size in ad headlines. The first headline displays in a considerably larger font on line one with a second headline appearing below it. The test was spotted by PPC hubbub. We have been able to...

A verified account, indicated by a blue checkmark, means the platform has confirmed the ownership of the account. TikTok will soon start requiring accounts that belong to U.S. government departments, politicians, and political parties to be verified. They’ll also ban any videos...

Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves. Anyone who manages paid marketing channels knows the importance of being able to accurately report on metrics and KPIs. Typically, marketers are...

What can today’s industry shifts tell us about the future of SEO and content marketing? Here are trends that matter most to marketers. Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content...

The acquisition appears to be about augmented reality, but Scape Technologies’ capabilities go way beyond AR. Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If...