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It’s time to let go of the surface-level thinking of us vs. them. The answer depends on how fast you want to run. Every time I start a new job, I get asked, “What does the relationship look like between you, the in-house enterprise SEO Director, and the SEO agency? When can we...

Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they’re gone forever. Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to...

As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape. Last week, Twitter’s new chief twit, Elon Musk told advertisers he was buying Twitter because human civilization needed a town squar...

The app represents a return to the simplicity of expert reviews. You can think of Tobiko as a kind of anti-Yelp. Launched in 2018 by Rich Skrenta, the restaurant app relies on data and expert reviews (rather than user reviews) to deliver a kind of curated, foodie-insider...

What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency. There is no such thing as a bad keyword, there are only bad bids. While this is a bit of an...

If you are in the mortgage business, you have one more Google feature to compete with. Google has launched a new feature in the mobile search results for searches related to mortgages. This is not just the mortgage calculator feature it has had since 2015, but a feature box that...

The Elon Musk/Twitter drama has taken another turn on news the deal may be subject to a national security review. After months of speculation and legal fighting over whether Musk would go through with his offer to buy Twitter, the deal appears to finally be moving forward. The...

Reddit says the API is meant to elevate the Ads experience for their growing advertiser community. Reddit is working on a new Ads API and have just announced their first four alpha partners. The partners will be integrated into the API and are helping build solution that will...

Don’t miss your final opportunity to engage with and learn from a team of trusted SMX speakers live in 2022! Your opportunity to train with and learn from nearly 50 of the smartest people in search marketing is here: Attend SMX, online November 15-16, to unlock two intense days...

The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards. Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to...