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If you are in the mortgage business, you have one more Google feature to compete with. Google has launched a new feature in the mobile search results for searches related to mortgages. This is not just the mortgage calculator feature it has had since 2015, but a feature box that...

The Elon Musk/Twitter drama has taken another turn on news the deal may be subject to a national security review. After months of speculation and legal fighting over whether Musk would go through with his offer to buy Twitter, the deal appears to finally be moving forward. The...

Reddit says the API is meant to elevate the Ads experience for their growing advertiser community. Reddit is working on a new Ads API and have just announced their first four alpha partners. The partners will be integrated into the API and are helping build solution that will...

Don’t miss your final opportunity to engage with and learn from a team of trusted SMX speakers live in 2022! Your opportunity to train with and learn from nearly 50 of the smartest people in search marketing is here: Attend SMX, online November 15-16, to unlock two intense days...

The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards. Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to...

The media company tackled a future of third-party cookie loss with a first-party data strategy. With the ambiguity around the future of cookies, Penske Media Corporation (PMC) wanted to be certain what its next move was regarding a first-party data solution. PMC is a global media...

Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found. SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a...

Google loses deal it held since 2002, but AOL matters far less than it once did. At AOL Search, Google is out, Bing is in. Microsoft and AOL have signed a new 10-year agreement for Bing to provide search listings and ads to AOL as of January 1, 2016. When Google first won the AOL...

Google has done a full refresh of its old Webmaster Guidelines, simplifying them and removing the term “webmaster.” 20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh...

Facebook is trying to give users a better experience by letting them have more control over the content shown in their feeds. Facebook has just announced two new ways for you to customize your feed. The new features will allow you to show more or less of the content that’s...