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Last month, the platform seated an all-time high of over 3.7 million diners, but the labor shortage is pushing wages higher and preventing some businesses from fully reopening. In May, more than 3.7 million diners were seated via Yelp, a record for the company and a 48% increase...

Match customers with the products they are searching for. E-commerce is a highly competitive environment where giant online retailers like Walmart and Amazon make it difficult for other online merchants to grow and drive conversions. The reason why conversion remains low for some...

Bing has gained another win with Apple, becoming integrated into a new version of Spotlight in Apple’s forthcoming Mac OS X “Yosemite” operating system and in the coming iOS 8 mobile operating system. Spotlight will also tap into a wide-range of search resources similar to how...

Google is about to launch its helpful content update. So what exactly is helpful content? Here’s what Google has told us. Google’s new helpful content update is meant to reward content that is written for humans. So how exactly does Googe define “helpful content”? In short,...

When you typically think Twitter, you probably think about text based 140 character updates.  New improvements being rolled out geared towards spotlighting user activities and interactions may change this perception.  These very visual changes are very “Facebook-esque” in their...

Making URL changes to your site can take several months for Google to process. Google released a video on the SEO impact of making URL structure changes to your site. In short, John Mueller, a search advocate at Google, said these URL changes are “not that simple for search...

Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was. In part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP, so in part two we talk about...

Without a compelling story and the right data, your SEO reports won’t be well received. Here’s a guide to help you get ahead. SEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite...

Review the types of justifications, and which are applicable for your brand, to help you develop both onsite and GBP optimization strategies. Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their...

After a successful test, Microsoft says it will expand its Catapult server project to all Bing servers in one of its datacenters in 2015. Microsoft told a microprocessor conference Tuesday about the results from its early testing. The PC World article gets into fairly technical...