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6 Amazon marketing strategies to implement in 2022

New sellers continue to flood the channel while existing brands are ramping up their own efforts. Amazon’s reign as the king of ecommerce won’t end any time soon. More than 2 billion people visit Amazon each month, according to Statista. So, how do you stand out and generate more...
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Bing Released A URL Keyword Stuffing Spam Filtering That Impacted Three-Percent Of Queries

Igor Rondel, the Principal Development Manager of the Bing Index Quality, posted on the Bing Search Blog news that they released a spam filter a “few months” ago that impacted about 3% of all search queries. The spam filter was aimed at URL keyword stuffing. Igor Rondel it...
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Google has updated its Unavailable Video policy

Updated technical requirements for Unavailable Videos have been rolled out, along with quick fixes. Google updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve....
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Take Twitter Campaigns To The Next Level With SEO Data

You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver...
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3 big reasons businesses can be thankful for SEO

As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO. SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a...
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Guard your most valuable asset against pesky competitors

Learn to map and monitor all competitive and partner activity around your brand terms. In an ideal world, guarding your most valuable asset, your brand, would be effortless. But take off those rose-tinted glasses, and you wake up to the reality that competitors are posing threats...
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Snap to Require Employees In-Office in February

Snap appears to be doing an about-face on remote work, requiring the majority of employees in-office in February. Like many tech companies, Snap has embraced remote work since early in the pandemic. The company even announced it was closing its San Francisco offices as a result...
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3 Digital Marketing Methods Every Business Needs

As a business owner in the 21st century, it’s important to take advantage of the tools and technology available when engaging with your customer base. Not only will this help you reach wider audiences and maximize your revenue,  but it will also help you to stay competitive and...
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Bing Honors Veterans On Both Sides Of The Ocean With The Tower Of London Image On Homepage

To honor all veterans, Bing is featuring The Tower of London on its homepage today. Bing acknowledged not only is today Veteran’s Day, but also marks Remembrance Day in the UK. [blockquote]On both sides of the ocean, the intention is the same: To honor those who’ve served,...
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‘What’s an ads guy doing running Google search?’

Some people may be unfamiliar with Prabhakar Raghavan’s background. Prabhakar Raghavan, Google’s new head of Search and Assistant. A number of SEOs on Twitter reacted to yesterday’s news that Prabhakar Raghavan was taking over Search and Assistant from Ben Gomes with...