off

The right approach to multilingual marketing strategy

Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing. “The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an...
off

Bing Video Adds More Filters, Navigation & Pop Overlays

Bing announced some upgrades to Bing Video search. The upgrades include additional search filters, larger video thumbnails, pop-out hover previews and video overlay and improved navigation. New filters – Allow people to easily filter through video content categories by length,...
off

Google launches new Google Trends portal

SEOs, content creators and marketers use Google Trends as part of their toolset, so this update might be useful for all of you. Google has launched a new look and feel for the Google Trends portal. This update brings a new look, with real-time trends on the home page, updated...
off

YouTube reveals 2022 roadmap for shopping features, Shorts and more

Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app. YouTube has laid out its 2022 roadmap for shopping features, Shorts and other updates for brands and creators in a blog post by Chief Product Officer Neal Mohan on Thursday. While Mohan...
off

This day in search marketing history: March 12

Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more. Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few...
off

Google expands Local Service Ads to more than 70 new businesses

The new categories include education, people care, pet care, wellness and health care. Google has added more than 70 different types of Local Services Ads (LSAs) to their network. How LSAs work. Local Services Ads allow you to showcase your services prominently at the top of...
off

Apple’s Mac App Store Rejected ‘Untitled Goose Game’

‘Untitled Goose Game,’ the popular macOS game by Panic, was rejected by Apple’s Mac App Store reviewers — twice. Panic is well-known in the Mac community for making incredibly high-quality apps, some of which have even won Apple Design Awards. Unfortunately, when the company...
off

Microsoft Outlook for Mac Is Now Free for All

Microsoft has surprised Mac users by making its Outlook email and calendar app free, with no license or Microsoft 365 requirement. Microsoft’s Jeremy Perdue made the announcement in a company blog post: Now consumers can use Outlook for free on macOS, no Microsoft 365...
off

August Search Market Share Grinds To Standstill, Though Google & Bing Grow In Volume

Today comScore released US search market share figures for August. I’m tempted to say, “Nothing to see here folks, move on.” All the numbers are basically flat compared with July. There was almost no movement across sites; everybody’s in the same position as last month. A year...
off

Google releases simple, centralized tag solution

The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities. Google has just announced the Google tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features...