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DOJ’s Disruptive Technology Strike Force Announces New Cases

The Department of Justice’s Disruptive Technology Strike Force announced five new cases aimed at tech espionage by hostile nation-states. The Disruptive Technology Strike Force was formed “to counter efforts by hostile nation-states to illicitly acquire sensitive U.S. technology...
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Where is the buyer’s journey headed?

Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast. What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in...
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Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel

Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started. Jamie Pitman: Martha, thanks for taking the time to speak to me. I’ve been a big fan of what you folks do over...
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Is Google rolling out a new more graphics-heavy design for local pack results?

Make sure to get your business photos in Google My Business in tip-top shape. Google seems to be rolling out a new design for the mobile version of the local pack, the local results that show up in web search. Phillip Barnhart was one of the first to see this start rolling out,...
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News content could vanish from Meta in Canada

Meta strikes back at ‘flawed’ legislation that would force it to pay news publishers to use their content on Facebook and Instagram. Meta is threatening to remove news content from Facebook and Instagram in Canada if proposed legislation meant to establish a “fair...
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How to steal your competitors’ featured snippets with ChatGPT (prompts included)

A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords. Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my...
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How to use incentives in your PPC ads to drive more sales

Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here’s how to apply this in PPC. We’re still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially...
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Microsoft’s May 2023 Patch Tuesday Fixes 38 Vulnerabilities

Microsoft has fixed a total of 38 vulnerabilities with its May 2023 Patch Tuesday, including one zero-day and eight likely to be exploited. According to Hacker News, six of the vulnerabilities are rated Critical and 32 are Important. The most important is CVE-2023-29336, which is...
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Lawyers Warn the EU’s Message Scanning Plans Are Likely Illegal

Privacy advocates can breathe a sigh of relief, with the EU’s internal legal review concluding the bloc’s plans for message scanning are likely illegal. The EU is pursuing a bill that would force service providers to scan messages in encrypted services for illegal content,...
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Bing Webmaster Tools to gain Bing Chat impressions and clicks next month

We will soon be able to see how much visibility and traffic Bing Chat is sending our web sites. Microsoft will include Bing Chat data in Bing Webmaster Tools in May, Fabrice Canel, Principal Product Manager at Microsoft Bing, said on Twitter. Canel announced that data from Bing...