off

5 Questions on the Impact of Data Sovereignty on Digital Marketing

Different kinds of digital devices and apps produce tons of data, from usage stats to security alerts and multimedia content that device users generate. This data has value to various interested parties, including those involved in digital marketing, business strategizing,...
off

Potential Microsoft CEO Elop Would Consider Selling Bing

The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some...
off

AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief

Plus, the “human experience marketer” behind the search marketer Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to...
off

TikTok Shop tests visual search feature

Users can take a photo or upload an image to find and buy products. But advertisers seem underwhelmed by TikTok Shop so far. TikTok is testing visual search in Shop, its ecommerce solution. Users can take a photo or upload an image to find and buy similar products. Why w...
off

The best word count for SEO… doesn’t exist!

Here’s why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead. One of the most common newbie questions about SEO content has to do with word count. “What’s the best word count for SEO?” Fair question. Search...
off

Reddit launches new ad products to boost conversions

Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences. Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach...
off

Apple Maps Finally Brings Offline Mode

Apple announced a slew of new features for iOS 17 at WWDC, and offline support in Apple Maps is one of the big ones. Google Maps has long had the ability to function in offline mode, but the feature has been conspicuously absent from Apple Maps. The iPhone maker is addressing...
off

Leverage first-party data for a winning CRM strategy

Learn these data-collection hacks to reach customers with the right message on the right channel. A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to...
off

Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more

Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live. Earlier this month, Microsoft announced several new features for Bing Chat, to celebrate the launch of Bing Chat and co-pilot 100 days ago. Some of those features w...
off

Google page experience update rolls out just as core update finishes; Wednesday’s daily brief

Plus, Google Search Console Insights report is now open to all Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get...