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SAM relies heavily on customer reviews, managed through Reputation Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. “We are actually guilty of not doing a great...

Plus, Google introduces Mobile Web Certification for partners Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get...

Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has. Meta has been hit with a record $1.3 billion fine by the European Union for breaching data transfer laws. What happened. Facebook transferred...

Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to...

Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year. Chris Wood on May 18, 2023 at 2:45 pm | Reading time: 3 minutes Paid search spend is expected to reach $110 billion this year, according to a new...

The Department of Justice’s Disruptive Technology Strike Force announced five new cases aimed at tech espionage by hostile nation-states. The Disruptive Technology Strike Force was formed “to counter efforts by hostile nation-states to illicitly acquire sensitive U.S. technology...

Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast. What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in...

Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started. Jamie Pitman: Martha, thanks for taking the time to speak to me. I’ve been a big fan of what you folks do over...

Make sure to get your business photos in Google My Business in tip-top shape. Google seems to be rolling out a new design for the mobile version of the local pack, the local results that show up in web search. Phillip Barnhart was one of the first to see this start rolling out,...

Meta strikes back at ‘flawed’ legislation that would force it to pay news publishers to use their content on Facebook and Instagram. Meta is threatening to remove news content from Facebook and Instagram in Canada if proposed legislation meant to establish a “fair...