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Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and...

The move is expected to negatively impact the discoverability of content on X (Twitter). X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s...

From classifying user intent to analyzing SERPs, learn practical steps to align your content with what searchers are looking for. If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the...

A well-placed PPC ad gives you the opportunity to respond directly to good and bad publicity. Here’s what you need to know. When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads...

SpaceX reportedly turned a small profit in the first quarter of 2023, following two years of massive losses. According to documents seen by The Wall Street Journal, SpaceX turned a $55 million profit on $1.5 billion in revenue. While that may not be much of a profit, it’s far...

Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference. At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights...

Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized as well as richer. If I am friends with you and you do a search in Bing for [barry schwartz] you will see the following search result at...

Be able to anticipate your target audience’s needs. SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update....

The Elon Musk-owned platform hasn’t said when content creators can expect their payouts after missing its own deadline. X, formerly known as Twitter, has been failing to pay content creators that signed up for its ad revenue sharing offer. The Elon Musk-owned platform...

Many large language models are trained using website content without permission – and some brands are demanding compensation. Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has changed its terms of...