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The release opens up another paid channel for hotel marketing. After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also participated in the beta....

If you’re not, columnist Mona Elesseily will help you get up to speed. Here’s her overview of attribution and five different replacement models available in Google AdWords. There is an old saying: the only constant in life is change! Word on the street and from Google...

According to YouTube, sports fans are watching more sports-related videos than ever. In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the...

It happens all the time—you spend hours creating what you think is an amazing piece of content. You post it, and then weeks or months later, it’s still not ranking. If your content doesn’t rank, your audience doesn’t see it, and you can feel like your efforts were wasted. Search...

The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated metadata. Aivon’s depiction of how its new token-based community will work Metadata is the Achilles heel of video. These shorthand textual...

IBM Cloud is raising its cloud prices, substantially in some cases, following in the footsteps of rivals. IBM has been reinventing itself as a hybrid cloud provider. While it still lags behind the industry’s biggest players, it is mimicking them in one major way: price hikes. The...

With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized...

Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search. But wait! Didn’t Bing already have social as part of its search experience? Yes, but now the search engine hopes to do it better, especially by largely off-loading social...

Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The...

Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns. TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s...