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What top SEOs are telling their clients now [Video]

SEO is a long-term game, so it is important to balance short-term pullbacks with making changes that can hurt down the road, experts say in this clip from Live with Search Engine Land. The COVID-19 crisis has been crippling for so many businesses, and agency SEOs are having to...
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Bing launches content submission pilot

Bing is testing a feature to let some publishers not just submit URLs to the search engine but also submit content and images. Bing has launched a new content submission pilot that enables publishers to not just submit URLs to the search engine but also submit its full content...
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Microsoft Will Miss Windows Quarterly Guidance Due to Coronavirus

Microsoft has issued a statement warning investors it will miss its quarterly guidance for its Windows business as a result of the coronavirus. As the coronavirus continues to impact companies and supply chains, its far-reaching effects are continuing to be felt. Apple recently...
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Track how PPC performance changed when specific COVID-19 events took place

This Google Ads script overlays government actions related to the pandemic on Google Ads performance metrics. We’re in uncharted territory with COVID-19 and its impact on lives, the economy and our PPC campaigns. I don’t have a medical degree, I’m not a scientist, a first...
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Apple Takes on File Sharing Services With iCloud File Sharing

Apple has fired a shot across the bow of Dropbox, Box and others with the addition of iCloud File Sharing. Steve Jobs famously tried to buy Dropbox years before the company went public, describing the business as a “feature, not a product.” In the ensuing years, Apple has slowly...
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Instagram to start showing ads in Explore tab

The company said it will be introducing ads in Explore “slowly and thoughtfully” in the coming months. Instagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new accounts based on their...
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Google Ads ends monthly campaign budget test

Any campaigns using it will be switched to daily budgets. Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on...
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SEO will be a primary focus for marketers during the downturn, says survey

Respondents said SEO was their top performing channel last year and is more likely to be maintained going forward. Conductor released a new survey (registration required) that argues in favor of the value of SEO during an economic downturn. The survey had 317 respondents drawn...
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Apple Donating Millions of Masks to Medical Personnel

Apple is donating millions of masks to medical personnel across the U.S. and Europe as health professionals grapple with the coronavirus pandemic. As the pandemic continues to spread across the U.S., officials have been calling on other industries to help create or provide...
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Botify partnership with Microsoft brings real-time content indexing to Bing

Immediate indexing and more control over content are the benefits for publishers and site owners. Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot....