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Google is offering more guidance and support to those in the health space. Google has released a new best practices guide for health websites. The guide is aimed at helping health organizations to make COVID-19 information more accessible on Google Search. Google also created a...

Evaluate what important URLs are missing, what needs to be removed and asses how Google indexes your XML sitemap URLs. An XML sitemap is like a roadmap for search engines of the URLs within your website. Regularly checking them is vital to prevent incorrect URLs from being...

Apple’s Safari web browser joins the Tor browser as one of only two that fully block all third-party cookies. The move has been a long time coming, and Safari has been gradually adding more features that limit the overall effectiveness of third-party cookies for tracking. As a...

The new flight search experience uses real-time data and direct integrations with airlines. Bing has partnered with airlines to provide a more comprehensive flight search experience, the company announced on Tuesday. It makes use of real-time data and direct integrations with...

It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads. We recently wrote about how PPC managers are making keyword research a lot harder than it should be. If you’re seeing a pattern here, well done. It’s all about overcomplication....

Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven’t already. Internet traffic is up, CPMs are down, and media platforms are pivoting to adapt to the ongoing COVID-19 crisis. Media giants across the globe are hurriedly making...

You can update your business hours, description, phone number and even add Google Posts. Google is asking businesses to update its Google My Business listings if the business is affected by COVID-19. Google posted a new help document describing that businesses can update their...

iFixit is working to create a database of information on how to repair medical equipment. iFixit is well-known for their detailed and informative breakdowns of various phones, tablets, computers and other electronic devices. The company also publishes repair guides for...

The global pandemic is also a lesson in good keyword research for publishers. Who cares about SEO during a global pandemic? People are dying and all people want to read about is COVID-19 and what’s going on with the economy. Right? Yes, in a sense. But it’s a shame because SEO...

The key to finding success with these type of campaigns is knowing when to leverage them. Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is...