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Agencies continue to face challenges when selling SEO. Find out what you can do to help overcome them. SEO is hot. Agencies know it and smart businesses know it too. So it should be a slam dunk sale every time, right? Unfortunately, agencies still face hurdles and objections when...

Stop wasting hours of your week building reports that don’t even get opened. I used to have a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. Reporting allowed us to collect it, ready to take action. Plus,...

A new approach combines the benefits of feed-based customization with the simplicity of IF functions. Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the implementation costs...

Rather than automatically changing default search engines for Chrome and Firefox, administrators are required to opt-in for it to do so network-wide. Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes...

The integration makes it easier to get up and running with Google’s free Shopping listings. Connect your PayPal account to Google Merchant Center. When Google announced last month that its Shopping search results would include free listings, it also announced an integration...

Social marketing teams and budgets have grown, and tools and channels have proliferated, increasing the importance of measuring the ROI of social media marketing for the majority of brands. It’s critical for any company that wishes to be strategically smart on social to know the...

Microsoft has announced a virtual AI summit with company executives and industry leaders, scheduled for June 2. Artificial intelligence has become one of the most important developing technologies, with companies large and small looking to make their mark. AI is seen as one of...

T-Mobile’s Natalie Barreda shares insights on bringing PPC in-house — and advice for building strong agency relationships. After working for many years with agency partners to plan and execute paid search, it took T-Mobile US just five months to transition all paid...

LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to leverage this social media platform in support of SEO initiatives. According to the announcement, “there are more than 200 conversations...

The Rich Results Test tool now also supports SpecialAnnouncement markup. Google has included special announcements within its Performance report and added a new Special Announcements Enhancement report to Search Console, the company announced Tuesday. Google’s Rich Results Test...