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Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but...

Rescale and Hyundai have announced they are collaborating on a multi-cloud, high performance computing (HPC) environment for the mobility industry. As with many industries, the mobility industry is turning to the cloud to help with research and development. Relying on cloud-based...

DuckDuckGo, the privacy-first search engine, is experiencing record growth as customers become more concerned about protecting their privacy. According to a company tweet, the search engine touted “a record breaking August,” with some two billion searches, 4 million app/extension...

Bing deploys multiple updates per day in an effort to constantly improve the search results and features. Dr. Jan Pedersen, Chief Scientist, Bing and Information Platform R&D, wrote this morning on the Bing blog that Bing is continuously updating their search engine “multiple...

While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage. Google announced it will soon begin crawling some sites over HTTP/2. HTTP/2 is the next generation of HTTP, the protocol the internet primarily uses for transferring data. It...

Facebook is being sued over allegations Instagram is spying on users via their phone cameras. The lawsuit was filed against Facebook on behalf of Brittany Conditi, a New Jersey Instagram users. The lawsuit alleges that Instagram is accessing the camera even when the app is not...

Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here’s how you do it. Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the...

The latest version features streamlined workflows and reflects the design updates in the new AdWords experience. Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface. The workflows in the new Keywords Planner are much more...

An issue with Microsoft Azure has impacted the UK’s Public Health England (PHE), interfering with its ability to update the notification dashboard. The PHE notified individuals via Twitter that it was experiencing an issue. According to PA Media, Microsoft quickly confirmed the...

Email marketing remains one of the most important marketing channels for both B2B and B2C. On Wednesday, September 16 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing leaders about email marketing, from the...