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Bing Maps Makes It Easier To See Map Features & Distinguish Park Trails From Streets

Last Friday, Bing Maps announced new stylistic updates, designed to make its maps easier to read. Among the new style features, Bing has added more color gradient, adjusting the brightness of a land area depending on the zoom level. From the announcement: The land color will now...
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Microsoft Azure and AWS Leading in IoT Onboarding and Lifecycle Management

A new Competitive Assessment report puts Microsoft Azure and AWS leading the pack in IoT deployment. AWS and Microsoft Azure are the two largest cloud platforms, and the two companies play an important role in IoT. According to ABI Research, the two companies are also leading the...
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Microsoft, Linux Foundation and Others Launch The Green Software Foundation

Microsoft, the Linux Foundation, Accenture, GitHub and ThoughtWorks have launched The Green Software Foundation to promote sustainable software development. Software development may not be the leading contributor to climate change, or even come up in most conversations about it,...
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Facebook CCPA compliance challenges: Limited Data Use

What you need to know about how Facebook’s handling of California user data might affect your business. Clarification July 8: Compliance exemptions exist for companies with less than $25 million in annual revenue. This is an important note, and the author of this article...
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Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

The announcements position Google as the middle ground between shoppers and retailers. At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects shoppers with billions of...
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How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here.  The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one...
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Guide to on-page search engine optimization

Keyword targeting is just one area search engines evaluate when ranking pages. This white paper offers a template to help establish a foundation for your SEO efforts. One of the chief ways to optimize your website for users and search is to target a specific theme – represented...
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Coinbase Closing San Francisco Office, Going 100% Decentralized

Coinbase has announced it is closing its San Francisco office, the company’s former headquarters, in an effort to be fully decentralized. In late February, the company announced it was transitioning to a decentralized company, going remote first. As part of the move, it relegated...
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Bing Adds Khan Academy Courses & Book Finding Results

Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered by the Khan Academy. (2) The ability to search for books that you can buy online, pick up at a local library and/or view fully online. Khan Academy...
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Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions

These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns. In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice...