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Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword....

In a world first, Uber will treat its UK drivers as “workers” after losing its case before the UK Supreme Court. In February, the UK Supreme Court ruled that Uber drivers were entitled to more protections than they enjoyed as contractors. “Worker” is a classification unique to...

But Bing looks at these signals in a holistic manner for ranking purposes. Not too long ago, Bing documented its search ranking factors at a very high level. One of those signals I found interesting was the user engagement metrics; including click throughs, pogosticking, clicking...

Ford has announced some 30,000 employees will be able to work remotely, providing a clear measurement of just how much the workplace has changed. The coronavirus pandemic has driven a widespread adoption of remote work, although much of that transformation has occurred primarily...

With the current fiscal year winding down and budgeting for FY2017 gearing up, marketers are faced with the annual task of tracking effectiveness and justifying budgets. The key is to invest in tools that help control costs and boost revenue — not just within the purview of...

You can now see device and platform breakdown in your Google My Business performance reports. Google My Business has upgraded the new performance report, which was an upgrade from the Insights report, to add a section for people who viewed your business profile. This new section...

Contributor Pratik Dholakiya shares three types of data-driven content that will improve your ability and opportunity to earn authoritative links. Looking for the extra punch your content needs in order to earn links from your outreach and publishing efforts? One important...

The end to a long relationship with Microsoft search is another signal that Facebook is concentrating on serving connections within its network. Facebook has broken up with Bing, quietly dropping results from the Microsoft search engine as part of this week’s Facebook search...

Intelligent answers and semantic highlighting are also rolling out to more markets. Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced Wednesday. It is also...

Plus, how to get your speaking pitches noticed Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to...