Bing Ads iOS App Gets An Update, Goes Global & Android App Is On The Way

Bing Ads debuted an app for iOS in April in the US. As of today, the app is now available in the App Store globally, and it includes several feature updates. The team also announced that Android users will soon get their turn.

First, a look at what’s new with the most recent iOS app for Bing Ads.

Performance graphs are now available at all levels of the account from campaign to keyword, not just at the account summary level. And you can choose two metrics to compare (shown in the screenshot above). Tilting your phone horizontally will enlarge the graph, as will tapping the icon in the lower right corner of the graph.

Overall, the update makes it easier to view more performance data onscreen. For example, the summary metrics are shown in a block of eight, whereas on the last update, only four metrics were visible at a time. And the ads screen no longer has all the summary data at the the top, so you can see up to five ads on the screen at a time.

The iOS app is available for download from the App Store here.

Android App: Looking For Pilot Testers

The Bing Ads team is also working on an Android version of the app and is looking for test pilots. If you’re interested in providing feedback, contact them at bingads-mobile@microsoft.com.