Bing Ends Sponsorship Deal With WNBA’s Seattle Storm

After a four-year sponsorship deal with the WNBA’s Seattle Storm, the Seattle Times reported yesterday that Bing will no longer be the marquee sponsor for the team co-owned by Microsoft executive Lisa Brummel. The report claimed the deal had been valued at $1 million per year, giving the Bing premium marketing space at Seattle Storm’s Key […]

The report claimed the deal had been valued at $1 million per year, giving the Bing premium marketing space at Seattle Storm’s Key Arena, along with its logo prominently displayed on team jerseys.

In January, Brummel told the Seattle Times her team had an alternative plan should Bing not renew its sponsorship. “While it’s beneficial, it’s not essential. If we were not to land a sponsor in the same way we have in the past, we have a plan to move forward,” said Brummel.

According to her professional bio on Microsoft’s website, Brummel serves as the company’s executive vice president of human relations.