Agencies continue to face challenges when selling SEO. Find out what you can do to help overcome them. SEO is hot. Agencies know it and smart businesses know it too. So it should be a slam dunk sale every time,...
LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to leverage this social media platform in support of SEO initiatives....
Google’s Martin Splitt explains why fragment identifiers don’t get crawled and the importance of href attributes. “Use proper link markup, do not use fragment URLs for links you want crawlers to discover and follow,...
Bing announced Friday some new features are hotel searches, home repair searches and finding good deals using Bing search. I covered it on Search Engine Land but this was a big list of changes, it is worth covering...
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Just a few weeks ago, I wrote about the bizarre Q4 rise of brand...
The latest versions of Bing Ads Editor for Mac and Windows have new features. Bing Ads is releasing some additional productivity and time-saving tools for users managing their campaigns via Bing Ads Editor. Already...