Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates. User-Generated Content (UGC) is one of the most effective ways to create a highly successful,...
Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal...
Contributor Pratik Dholakiya shares three types of data-driven content that will improve your ability and opportunity to earn authoritative links. Looking for the extra punch your content needs in order to earn...
Bing does not want to index and show search results for low quality, spammy or manipulative content. In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new...
Bing is testing a partnership with Twitter to show tweets in their search results listing pages, similar to how Google displays them. A Microsoft spokesperson has confirmed with Search Engine Land that they are...
In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is evolving for mobile and more. At SMX Advanced last week, Lynne...