As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO. SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the...
Here’s what you need to know about finding a content marketing agency – from selection criteria to tips for a successful working relationship. With just a few strategic pieces in place, content marketing can work...
We get into the mindset of the people who write the Google Search ranking algorithms. SMX Next kicks off at 11 a.m. ET today, so in about an hour, and we start with an exclusive keynote where I have the honor of...
Yesterday, we reported on a study appearing on the “Freakonomics” blog that disputed the “Bing It On” claim that people prefer Bing to Google in a blind comparison of search results. Study author Ian Ayers sought to...
To celebrate Halloween, Bing has turned its homepage into a horror movie homage with hidden links leading to search results for six classic scary movies, including The Amityville Horror, the original Halloween...
Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search...
Entrepreneurs today are busier than ever, working even when they’re away from the office. A good Customer Relationship Management (CRM) program goes a long way in helping to keep track of client information,...