What can today’s industry shifts tell us about the future of SEO and content marketing? Here are trends that matter most to marketers. Google’s focus on optimizing for the user never goes away, which is why...
Plus, how to build a marketing team that works Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before...
Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews. Hiring is one of the hardest jobs you have as a manager, team builder and even coworker. I...
Yesterday, we reported on a study appearing on the “Freakonomics” blog that disputed the “Bing It On” claim that people prefer Bing to Google in a blind comparison of search results. Study author Ian Ayers sought to...
To celebrate Halloween, Bing has turned its homepage into a horror movie homage with hidden links leading to search results for six classic scary movies, including The Amityville Horror, the original Halloween...
Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search...