As UGC gets a pandemic bump, brands need to leverage customer content now
Posted On 12 May 2021
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Marketing
SEM
What is SEM?
Posted On 09 Apr 2019
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Google AdWords: The Beginner’s Guide
Posted On 14 Mar 2019
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Want to speak at SMX West? Here’s how
Posted On 05 Nov 2018
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Why search marketing matters in 2018
Posted On 03 Nov 2018
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SEMPO Press Releases
Posted On 10 Oct 2018
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Seo
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How to optimize for search intent: 19 practical tips
From classifying user intent to analyzing SERPs, learn practical steps to align your content with what searchers are looking for. If you want to be relevant in the search engine results pages, creating content the...
Posted On 22 Aug 2023
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New York Times: Don’t use our content to train AI systems
Many large language models are trained using website content without permission – and some brands are demanding compensation. Although Google wants all online content available for AI training, the New York Times...
Posted On 12 Aug 2023
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How to optimize your free product listings in Google Shopping
Google Shopping’s free product listings can boost your sales at no extra cost. Use these tips to make your listings more discoverable. If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure...
Posted On 04 Aug 2023
Bing
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Dynamic Search Ads pilot in Bing Ads now open to all US advertisers
Ads are automatically matched to queries based on advertisers’ website content. Bing Ads’ testing of Dynamic Search Ads (DSA) is expanding to and now available to US advertisers. From Thursday’s announcement:...
Posted On 05 Jul 2022
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Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30
While Bing hasn’t been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1. Back in May, Bing Ads announced that it was closing up its Content...
Posted On 25 Jun 2022
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Bing expands Shopping Campaigns to Canada & India
Bing continues its global build-out of Shopping Campaigns. Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with...
Posted On 17 Jun 2022
Business
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OnePlus Ace 3 Specifications Tipped Again, Said to Get Similar Display as OnePlus 12
OnePlus Ace 3 is expected to be powered by a Snapdragon 8 Gen 2 SoC. OnePlus Ace 3 is expected to launch in China soon. Details about the purported handset have been doing rounds on the Internet recently. The phone...
Posted On 02 Dec 2023
SMBs Spend An Average 46% Of Marketing Budget On ‘Digital’
BrightLocal teamed up with ChamberOfCommerce.com to conduct an insightful piece of research into the attitudes toward and usage of Digital Marketing by SMBs (small and medium-sized businesses). (In the survey, we...
Posted On 28 Nov 2023
Google Glass And Impact On The Eyes
Posted On 12 Nov 2023
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Mobile
Social
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