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Twitter CEO doesn’t offer a specific date or details. He also says that Twitter is working with Apple to add Twitter content to Spotlight search on iOS and OS X. Details are still sparse, but the Twitter “firehose” is coming to Google sometime next month. Twitter CEO Dick...

For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build relationships with on behalf of clients. It’s incredibly valuable...

Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert? Twitter has made Professional Accounts available to all of its global users. Professional Accounts, originally introduced in October, are now...

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data. Interest Category targeting in Facebook may be up to 33% inaccurate, according to new study from North Carolina State University....

How retailers can make their seasonal social ad dollars go further. Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee...

Facebook continues to expand Shopping capabilities and features across its platforms. As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and...

The social media platform is also looking into other full-screen ad formats. Twitter is now testing Fleet ads, which would bring vertical format, full-screen ads to the platform for the first time, the company announced Tuesday. Fleet ads support 9:16 aspect ratio video (up to 30...

The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed. Facebook’s News Feed is going away. But in name only. Facebook tweeted the news yesterday that the News Feed will now be known as “Feed.” The Feed will now be the place where users scroll...

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021. Facebook estimates that, in aggregate, it is now underreporting iOS web conversions by approximately 8%, down from the 15% in September 2021. The company cited...

There seems to be a lot of misconception that social media marketing isn’t ethical. Almost daily, I come across bloggers who denounce SMM as spam or suggest that social media marketers are poisoning the community well. In reality, they either aren’t properly educated or perhaps...