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Ads on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics. X has modified the appearance of ad labels on promoted posts, making them “less noticeable.” Twitter Ads (X Ads?) now features the word “Ad” in the top...

WhatsApp is making it easier to quickly send a video message, much like users can send a quick voice message. Meta CEO Mark Zuckerberg revealed the new feature in a FaceBook post: New for WhatsApp — we’re adding the ability to instantly record and share a video message in your...

Elon Musk has revealed Twitter’s financial state, painting a somewhat dire picture of the social media company. In a tweet, Musk says Twitter has suffered a precipitous decline in ad revenue. We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt...

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over. 2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023,...

WhatsApp Business is growing at a rapid pace, topping 200 million monthly active users. WhatsApp launched a business version of its messaging app in early 2018 as then-Facebook sough to monetize the app it had paid $19 billion to acquire. The service experience rapid growth, with...

Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around? Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59%...

Users can take a photo or upload an image to find and buy products. But advertisers seem underwhelmed by TikTok Shop so far. TikTok is testing visual search in Shop, its ecommerce solution. Users can take a photo or upload an image to find and buy similar products. Why w...

Twitter has lost its second head of trust and safety since Elon Musk’s takeover, with a report that Ella Irwin has resigned. Irwin told Reuters late last week that she had resigned. Irwin had served in the role since November, when her predecessor, Yoel Roth, also resigned. Irwin...

Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has. Meta has been hit with a record $1.3 billion fine by the European Union for breaching data transfer laws. What happened. Facebook transferred...

Meta strikes back at ‘flawed’ legislation that would force it to pay news publishers to use their content on Facebook and Instagram. Meta is threatening to remove news content from Facebook and Instagram in Canada if proposed legislation meant to establish a “fair...