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Understanding quiet quitting in SEO – the silent exodus

By prioritizing the needs and well-being of your team, you can create a work environment that is conducive to success and retention. “I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming...
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This day in search marketing history: January 18

Google’s SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more. Google blackens its logo, configures Googlebot to crawl at a much lower rate In 2012, when you visited Google, you saw this: That’s how Google voiced...
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Take your search marketing skills to the next level in 2023

Dive deep into GA4, Google Ads, technical SEO, and more with an expert-led SMX Master Class! Discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate the switch to GA4, and more: Attend your choice of a tactic-rich SMX...
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Top 10 SEO expert columns of 2022 on Search Engine Land

Google Sheets, E-A-T, helpful content and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2022. Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you...
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URL changes are not so simple for Google Search

Making URL changes to your site can take several months for Google to process. Google released a video on the SEO impact of making URL structure changes to your site. In short, John Mueller, a search advocate at Google, said these URL changes are “not that simple for search...
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Your 2023 guide to SEO reporting and tracking

Without a compelling story and the right data, your SEO reports won’t be well received. Here’s a guide to help you get ahead. SEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite...
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Content ideas may be coming to Google Search Console

This feature looks and feels a lot like the Google Question Hub. Google Search Console is experimenting with a new feature named “content ideas.” Content ideas give the content creator, publisher, SEO, webmaster, etc., some tips and advice on what new topics they can write about...
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3 big reasons businesses can be thankful for SEO

As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO. SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a...
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How to choose the right content marketing agency

Here’s what you need to know about finding a content marketing agency – from selection criteria to tips for a successful working relationship. With just a few strategic pieces in place, content marketing can work outrageously well. Businesses that blog generate 67% more leads...
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SMX Next Day 1 kicks off today with Google VP of Search H.J. Kim

We get into the mindset of the people who write the Google Search ranking algorithms. SMX Next kicks off at 11 a.m. ET today, so in about an hour, and we start with an exclusive keynote where I have the honor of interviewing Hyung-Jin Kim, the VP of Google Search. Kim has been...