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This day in search marketing history: March 12

Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more. Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few...
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Optimizing local landing pages for search: 8 best practices

Done right, location-specific landing pages can build trust and authority for your business. Get better local SEO results with these tips. For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing...
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Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’

Following multiple reports of its chatbot getting confused, Microsoft caps how many questions users can ask per session and day. Bing chat sessions are now capped at 50 questions per day and 5 per session, Microsoft announced. There have been many bad examples shared of the new...
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How ChatGPT can help you create content for SEO

When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks. ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration to...
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Report: Microsoft Bing’s ChatGPT feature to be faster and richer with GPT-4

As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search. As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search. Reed Albergotti said that it is not just ChatGPT...
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Understanding quiet quitting in SEO – the silent exodus

By prioritizing the needs and well-being of your team, you can create a work environment that is conducive to success and retention. “I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming...
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This day in search marketing history: January 18

Google’s SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more. Google blackens its logo, configures Googlebot to crawl at a much lower rate In 2012, when you visited Google, you saw this: That’s how Google voiced...
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Take your search marketing skills to the next level in 2023

Dive deep into GA4, Google Ads, technical SEO, and more with an expert-led SMX Master Class! Discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate the switch to GA4, and more: Attend your choice of a tactic-rich SMX...
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Top 10 SEO expert columns of 2022 on Search Engine Land

Google Sheets, E-A-T, helpful content and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2022. Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you...
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URL changes are not so simple for Google Search

Making URL changes to your site can take several months for Google to process. Google released a video on the SEO impact of making URL structure changes to your site. In short, John Mueller, a search advocate at Google, said these URL changes are “not that simple for search...