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Here’s why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead. One of the most common newbie questions about SEO content has to do with word count. “What’s the best word count for SEO?” Fair question. Search...

A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here’s how to build yours in five steps. Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have...

Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to...

A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords. Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my...

Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand. Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots powered by large...

Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible. Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. From novice and...

Why CTV is an important part of any search strategy. The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that...

Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today. Implementing hreflang can be a challenging task for many SEOs. The countless syntax variations across several languages can be difficult for...

You may see a change in the number of URLs reported in the Core Web Vitals report in Google Search Console More URLs are now being reported on in the updated Core Web Vitals report within Google Search Console. Google said “because more URLs are now being reported on due to a new...

Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing. Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support...