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Study: 31% of international websites contain hreflang errors

Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today. Implementing hreflang can be a challenging task for many SEOs. The countless syntax variations across several languages can be difficult for...
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Core Web Vitals report within Google Search Console updated

You may see a change in the number of URLs reported in the Core Web Vitals report in Google Search Console More URLs are now being reported on in the updated Core Web Vitals report within Google Search Console. Google said “because more URLs are now being reported on due to a new...
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This day in search marketing history: March 18

Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing. Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support...
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This day in search marketing history: March 12

Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more. Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few...
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Optimizing local landing pages for search: 8 best practices

Done right, location-specific landing pages can build trust and authority for your business. Get better local SEO results with these tips. For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing...
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Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’

Following multiple reports of its chatbot getting confused, Microsoft caps how many questions users can ask per session and day. Bing chat sessions are now capped at 50 questions per day and 5 per session, Microsoft announced. There have been many bad examples shared of the new...
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How ChatGPT can help you create content for SEO

When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks. ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration to...
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Report: Microsoft Bing’s ChatGPT feature to be faster and richer with GPT-4

As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search. As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search. Reed Albergotti said that it is not just ChatGPT...
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Understanding quiet quitting in SEO – the silent exodus

By prioritizing the needs and well-being of your team, you can create a work environment that is conducive to success and retention. “I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming...
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This day in search marketing history: January 18

Google’s SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more. Google blackens its logo, configures Googlebot to crawl at a much lower rate In 2012, when you visited Google, you saw this: That’s how Google voiced...