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11 Tips For Using Slide Presentations For Local SEO Advantage

Looking to go beyond images and videos in your local optimization efforts? Columnist Chris Silver Smith discusses a type of media you may not have considered. There are many types of media that businesses may use in performing content marketing and local SEO. Some of the more...
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10 big changes with search engines over my 20 years of covering them

Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he’s been writing about it. Today is my 20th anniversary of covering search and search engines. To mark the occasion, I wanted to reflect on some of the big changes th...
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How your old content can help with SEO

Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets. As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to...
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Looking to get out of the SEO business? Good!

The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on...
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Why SEOs are going to miss the Structured Data Testing Tool

Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement. Structured Data Testing Tool was a simple yet effective tool to diagnose problems with...
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Why Your Content Isn’t Ranking

It happens all the time—you spend hours creating what you think is an amazing piece of content. You post it, and then weeks or months later, it’s still not ranking. If your content doesn’t rank, your audience doesn’t see it, and you can feel like your efforts were wasted. Search...
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30 ways enterprise organizations can grow SEO with limited resources

Learn how to distribute SEO responsibilities, use AI to increase productivity, build internal SEO expertise and more. Making the most of your SEO strategy with limited resources can be challenging. However, there are simple and cost-effective actions you can pursue to tackle...
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How to optimize for search intent: 19 practical tips

From classifying user intent to analyzing SERPs, learn practical steps to align your content with what searchers are looking for. If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the...
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New York Times: Don’t use our content to train AI systems

Many large language models are trained using website content without permission – and some brands are demanding compensation. Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has changed its terms of...
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How to optimize your free product listings in Google Shopping

Google Shopping’s free product listings can boost your sales at no extra cost. Use these tips to make your listings more discoverable. If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product...