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The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on...

Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement. Structured Data Testing Tool was a simple yet effective tool to diagnose problems with...

It happens all the time—you spend hours creating what you think is an amazing piece of content. You post it, and then weeks or months later, it’s still not ranking. If your content doesn’t rank, your audience doesn’t see it, and you can feel like your efforts were wasted. Search...

Learn how to distribute SEO responsibilities, use AI to increase productivity, build internal SEO expertise and more. Making the most of your SEO strategy with limited resources can be challenging. However, there are simple and cost-effective actions you can pursue to tackle...

From classifying user intent to analyzing SERPs, learn practical steps to align your content with what searchers are looking for. If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the...

Many large language models are trained using website content without permission – and some brands are demanding compensation. Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has changed its terms of...

Google Shopping’s free product listings can boost your sales at no extra cost. Use these tips to make your listings more discoverable. If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product...

Learn how this military-inspired strategy can help you prioritize keywords wisely and set the stage for long-term SEO success. Normandy was the beachhead in 1944. D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong...

Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve excellence. Search is a specialty area that can be extremely difficult to learn, understand and stay up to speed with industry standard. Just when you get your footing, things...

During this webinar, learn a link-building strategy to earn truly organic links for your organization. It’s been nothing short of a battle for search marketers trying to navigate Google’s frequent changes when it comes to link building. Link building remains an important SEO...