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Start the new year off with these good reads about marketing. These books each offer a unique insight into how it works. One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself...

The GEO framework could theoretically help websites that are ranking lower in SERPs get visibility in generative AI experiences. Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a recent research...

AI can enhance all aspects of your SEO efforts. Here are 10 applications of generative AI for SEO using ChatGPT, Bing Chat and Claude. Generative AI is revolutionizing SEO, especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to...

In 2018, there’s still some confusion about which redirect is best to use for search engine optimization (SEO). There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest that a 302 redirect will not pass PageRank and that 301...

With worries of “over-optimization” on the minds of many SEOs right now, it’s a good time to remember that it’s long been good advice in search engine optimization never to do anything to an extreme. Cue the concept of “Goldilocks SEO,” which SEO Book introduced in the form of a...

Looking to go beyond images and videos in your local optimization efforts? Columnist Chris Silver Smith discusses a type of media you may not have considered. There are many types of media that businesses may use in performing content marketing and local SEO. Some of the more...

Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he’s been writing about it. Today is my 20th anniversary of covering search and search engines. To mark the occasion, I wanted to reflect on some of the big changes th...

Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets. As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to...

The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on...

Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement. Structured Data Testing Tool was a simple yet effective tool to diagnose problems with...