Category

Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available. The new attributes. Yelp added the following: Mobility accessibility attributes: Accessible parking near entrance ADA-compliant main entrance...

1. Search will not die but it will evolve from its current state so long as marketers stop clinging to outdated views of paid search as a perfect direct response channel. “Search survived some serious hits, in the case of the show, Nuclear Fallout, it carries the weight of what...

In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps. The revelation came as Illyes encouraged website owners to upgrade to WordPress 6.5, which now...

Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a hierarchical structure to content, enhancing readability and navigation for human visitors. At the same time, header...

Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline. Phase 1: Make a plan Before archiving data, it’s important to decide: What specific data is important to you? Prioritize downloading data that...

1. Algorithmic Losses Are Not Necessarily Persistent Sites hit by the core algorithm update (which includes the Helpful Content part) do not have a permanent strike against them. Over the past ten years Google has rolled out complicated algorithms and systems that can take months...

STAT Search Analytics Wondering how to get more SEO budget in 2024? Hoping to build a more robust SEO strategy that involves teams and multi-level buy-in? The answer lies in a great SEO report. Crystal clear SEO reporting is the key to demonstrating value, impressing your boss,...

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the quality of the output. To unlock the full potential of ChatGPT...

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months. Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads...

Don’t fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for. More keyword data isn’t your problem. No, what’s holding you back has nothing to do with your advanced ability to slice and dice...