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Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline. Phase 1: Make a plan Before archiving data, it’s important to decide: What specific data is important to you? Prioritize downloading data that...

1. Algorithmic Losses Are Not Necessarily Persistent Sites hit by the core algorithm update (which includes the Helpful Content part) do not have a permanent strike against them. Over the past ten years Google has rolled out complicated algorithms and systems that can take months...

STAT Search Analytics Wondering how to get more SEO budget in 2024? Hoping to build a more robust SEO strategy that involves teams and multi-level buy-in? The answer lies in a great SEO report. Crystal clear SEO reporting is the key to demonstrating value, impressing your boss,...

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the quality of the output. To unlock the full potential of ChatGPT...

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months. Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads...

Don’t fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for. More keyword data isn’t your problem. No, what’s holding you back has nothing to do with your advanced ability to slice and dice...

Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements. Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and...

Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year. Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8...

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing –...

Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more. Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many...