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Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains he similarities to help educate clients and neophytes. SEO workers and professional fitness trainers a like can relate to the moment when a client says for results — only to find...

As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve been using this tool for a bunch of reasons. Whether it’s diagnosing traffic and position changes or finding opportunities for optimizations and content ideas, Google Search Console’s Search...

Arguably the most important aspect of writing or editing an article with in mind is choosing the best target keyword phrase. It can also be one of the best strategies of content SEO to master. But if you choose the right keyword phrase for a given article and weave it into an...

We  published the fifth instalment of our complete learn to Google rankingfactors. This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating. Page Quality Rating In order to work out your Page Quality Rating, Googletakes into account the...

Why Infographics Should Be Part of Your SEO Strategy It isn’t just readers who appreciate the value of a good information — search engines do, too. Information drive more engagement and social shares, signaling bots that content is relevant to the searcher and is a good answer...

How to find anomalies in your paid search campaigns and address them for improved performance. In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. To uncover the hidden potential in your campaigns, you need to identify...

Use a keyword spy tool such as Keyword Spy to see what keywords your competitors are using. One of the better ways to market your niche product is to use pay-per-click advertising. It is fast and you will see results, good or bad, almost instantly. Analyzing the keywords that you...

Affiliate marketers as well as online storeowners use ad spying tools to discover which keywords and ad placements are giving their competitors the best results in terms of conversion rates. It is a way to get a leg up over other marketers in the same niche while still keeping...

A perfect search engine optimization package will never fail to hit the bull’s eye. SEO services are intended to yield such outstanding results for any kind of a business. SEO services seek to increase a site’s occurrence or visibility in the major search engine results and...

Popular search engines have specific strategies for scrutinizing and evaluating websites. The one characteristic they all search for is original high-quality content updated regularly.  Blogs are very effective, yet simple marketing tools. When you write exclusive content about...