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Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. Online retailers face a whole host of relatively unique search engine optimization (SEO) considerations most...

There is an interesting thread starting up at WebmasterWorld talking about what has changed specifically with SEO around Google over the past few years. Specifically, why techniques they used back in 2016 no longer work in 2018. It got me thinking, how much has changed here over...

Google’s John Mueller posted on Google+ some basic SEO advice for how to handle recurring events and updated items pages for search and users. For example, if you run an annual conference and you want to post the new agenda for 2018, do you make a new /2018 URL or keep it...

Achieving achievement in on-line marketing demands that you approach it from many angles and one of these approaches is the use of link building services. Making links is an efficient on-line marketing strategy which have been proved to deliver traffic to the website hence making...

Bing Ads has been busy. In the past week, it has rolled out Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. As in AdWords, Shared Budgets let you assign one budget to multiple campaigns. Why would you want to...

Google Plus might not be the used social media platform, but it is definitely one of the most important in your overall online marketing strategy, thanks to the business’ pages showing up in search results. Showing up for the right searches will have an impact on the overall...

Think again! Columnist shares a case study detailing how a small business was able to make big gains with a limited budget. The small manufacturers who are thriving in the face of global competition and other challenges have spent the last five to seven years improving...

If you’re a service-based business, you may be struggling with the right approach to online advertising. Consumer Buying Journey You’re responsible for delivering a service, whether at someone’s home or at your location, having a great web presence and online reputation are...

Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains he similarities to help educate clients and neophytes. SEO workers and professional fitness trainers a like can relate to the moment when a client says for results — only to find...

As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve been using this tool for a bunch of reasons. Whether it’s diagnosing traffic and position changes or finding opportunities for optimizations and content ideas, Google Search Console’s Search...