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What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have one thing in...

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. TF-IDF, short for term frequency–inverse document frequency, identifies the most important terms used in a given document. It is also one of the most...

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine...

The site appears to have been hit hard by the Google’s June core search algorithm update. The Daily Mail, a very large UK online publisher, has lost half of its organic website traffic as of June 3. That’s according to a post in the Google Search Console forums by a user...

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a...

JavaScript-powered websites are here to stay. As JavaScript in its many frameworks becomes an ever more popular resource for modern websites, SEOs must be able to guarantee their technical implementation is search engine-friendly. In this article, we will focus on how to optimize...

Who can argue that building an SEO strategy is not a time-consuming thing? Keyword research, niche analysis, technical audit, link building — all these tasks are just a small part of an SEO’s daily routine. Willing to automate search engine optimization processes, experts use...

To be honest, Search Engine Optimization is not everyone’s cup of tea. To help our websites scale better in terms of their search engine rankings, we often end up hiring expert SEO professionals or agencies that do the deed for us. Even if we begin to take on the SEO tasks all by...

When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you should...

SEO is a huge part of a business’s overall online reputation, and every startup needs to go through it as well. If you are a startup, you cannot simply ignore the crucial factors of your business i.e. the domain name of your website and its SEO strategy.  So, what does your...