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SameSite requirements for cookies: What SEOs and developers need to know

Get prepared for SameSite cookie handling behavior coming to Chrome, Firefox and Edge browsers. As part of ongoing efforts to improve browser safety, the Chrome development team announced a new implementation of SameSite attributes and requirements regarding cookies. The new code...
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SEO year in review 2019: Zero-click searches, BERT, local spam and more

What’s past is prologue. Here’s our recap of the stories that will shape search for years to come Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as...
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How to find your ideal SEO agency

An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole. As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how...
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8 free keyword research tools for SEO (that beat their paid alternatives)

If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to fork out hundreds of...
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The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine...
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The technical SEO hierarchy of needs

What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have one thing in...
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TF-IDF: The best content optimization tool SEOs aren’t using

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. TF-IDF, short for term frequency–inverse document frequency, identifies the most important terms used in a given document. It is also one of the most...
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Decode the science of SEO- Live webinar Tuesday!

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine...
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Daily Mail SEO says site lost big after June Google update, asks community for help

The site appears to have been hit hard by the Google’s June core search algorithm update. The Daily Mail, a very large UK online publisher, has lost half of its organic website traffic as of June 3. That’s according to a post in the Google Search Console forums by a user...
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SEO guide to optimizing your LinkedIn profile for more connections, better leads

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a...