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The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct. Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant,...

Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results. SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools...

An in-depth analysis of how Google’s complex ranking system works and components like Twiddlers and NavBoost that influence search results. It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell...

Strategies to avoid SEO client churn, from setting expectations and delivering value to building enduring business relationships. Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than...

Clicking to see the AI Overview takes you into a Google Search results page with the AI Overview at the top. Google is now promoting its AI Overviews directly in Google Discover. As users scroll through the Google home page, they may see a sample of a question that Google thinks...

Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics. 1. Start with audience research Audience research shows who customers are, what they search for and where to reach them. For example, you can use...

Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available. The new attributes. Yelp added the following: Mobility accessibility attributes: Accessible parking near entrance ADA-compliant main entrance...

1. Search will not die but it will evolve from its current state so long as marketers stop clinging to outdated views of paid search as a perfect direct response channel. “Search survived some serious hits, in the case of the show, Nuclear Fallout, it carries the weight of what...

In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps. The revelation came as Illyes encouraged website owners to upgrade to WordPress 6.5, which now...

Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a hierarchical structure to content, enhancing readability and navigation for human visitors. At the same time, header...