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Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms. Voice and virtual assistants were, for about two or three years, probably the hottest topic in search and SEO. The hype has subsided as Google Home and Amazon smart speakers have, so...

Categories range from small business SEM to enterprise-level SEO to Search Marketer of the Year and so much more! What is the all-out best search campaign you’ve pulled off this year? Do the people work with every day continue to knock it out of the park time and time again? Who...

The issue lasted several hours yesterday, putting the SEO community in a bit of panic mode. Monday afternoon, the SEO community began to notice massive ranking changes in the Google search results. Initially it looked like the Google algorithm updates from the old days but as...

Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive. Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the...

Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement. Structured Data Testing Tool was a simple yet effective tool to diagnose problems with...

Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue. Google’s accelerated mobile pages (AMP) framework has been the gatekeeper to its Top Stories...

Enterprise SEOs talk content creation and optimization for the future. During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001. During this Live with Search Engine Land that took place later that day,...

SEO tools and a process to determine what was hit and how to fix it. When your rankings decline, your brand’s visibility decreases. That may also be accompanied by less traffic and, for many businesses, that means less revenue. Swiftly identifying the affected areas of your site...

Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted. Have you ever experienced a rankings decline and suspected it was due to something a...

The SEO team is responsible for SEO results, but does not typically control the levers needed for SEO success. They depend on effective collaboration with other teams across the organization –design, development, content, social media– and those teams may not always know when, or...