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Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive. Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the...

Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement. Structured Data Testing Tool was a simple yet effective tool to diagnose problems with...

Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue. Google’s accelerated mobile pages (AMP) framework has been the gatekeeper to its Top Stories...

Enterprise SEOs talk content creation and optimization for the future. During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001. During this Live with Search Engine Land that took place later that day,...

SEO tools and a process to determine what was hit and how to fix it. When your rankings decline, your brand’s visibility decreases. That may also be accompanied by less traffic and, for many businesses, that means less revenue. Swiftly identifying the affected areas of your site...

Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted. Have you ever experienced a rankings decline and suspected it was due to something a...

The SEO team is responsible for SEO results, but does not typically control the levers needed for SEO success. They depend on effective collaboration with other teams across the organization –design, development, content, social media– and those teams may not always know when, or...

The terminal is important because it provides access to command line utilities the ability to perform SEO hacking on remote machines by opening shells in the cloud, and the ability to write or utilize programs that automate work tasks and power websites. While it’s true that you...

Agencies continue to face challenges when selling SEO. Find out what you can do to help overcome them. SEO is hot. Agencies know it and smart businesses know it too. So it should be a slam dunk sale every time, right? Unfortunately, agencies still face hurdles and objections when...

LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to leverage this social media platform in support of SEO initiatives. According to the announcement, “there are more than 200 conversations...