Category

Sometimes it is a good idea to keep it simple with your web pages. Though web browsers are becoming more and more advanced, that doesn’t mean you should build websites that you know only the latest web browsers support, nor should you build websites that GoogleBot, Google’s web...

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started...

Join Merkle’s Director of SEO, Melody Petulla, and SEO Content Lead Kacie Gaudiose as they discuss how to shift your content strategy to a data-driven, user-centric and search–optimized approach. The divide between SEO and UX is shrinking, making success in search more...

There are ways to leverage KonMari’s basic principles to improve SEO. But more importantly, what can she use to improve her own website’s organic performance? There is nothing like a Netflix original series to jettison someone to the front of everyone’s social feeds –...

Content silos negatively affect both the browsing and searching experience which often results in lost sales. The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However, to...

Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations. Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing...

There are ways to leverage KonMari’s basic principles to improve SEO. But more importantly, what can she use to improve her own website’s organic performance? There is nothing like a Netflix original series to jettison someone to the front of everyone’s social feeds –...

Can it be done? Can a new player compete with Google and Bing after many have tried and failed? Ahrefs, a popular SEO toolset provider platform, announced this morning on Twitter that they want to compete with Google by building their own search engine. I know April Fools Day is...

Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here’s how you do it. Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the...

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine...