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This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies. In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen deep-dives into the...

There will always be new mistakes and new challenges. The key is to learn and evolve and make yourself a better marketer. One of the best things about the search space is that it’s hard. We are constantly working to keep our finger on the pulse, experiment with new ideas, and...

To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time. “How do I find good writers?” “My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someo...

Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support tools. You know what Google Alerts are, right? Well, there are some spammy results showing up in Google Alerts and people are starting to think it...

Combat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings. Soccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the...

Sometimes it is a good idea to keep it simple with your web pages. Though web browsers are becoming more and more advanced, that doesn’t mean you should build websites that you know only the latest web browsers support, nor should you build websites that GoogleBot, Google’s web...

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started...

Join Merkle’s Director of SEO, Melody Petulla, and SEO Content Lead Kacie Gaudiose as they discuss how to shift your content strategy to a data-driven, user-centric and search–optimized approach. The divide between SEO and UX is shrinking, making success in search more...

There are ways to leverage KonMari’s basic principles to improve SEO. But more importantly, what can she use to improve her own website’s organic performance? There is nothing like a Netflix original series to jettison someone to the front of everyone’s social feeds –...

Content silos negatively affect both the browsing and searching experience which often results in lost sales. The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However, to...