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Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic. I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution...

Keyword targeting is just one area search engines evaluate when ranking pages. This white paper offers a template to help establish a foundation for your SEO efforts. One of the chief ways to optimize your website for users and search is to target a specific theme – represented...

Core Web Vitals are set to be rolled into Google’s page experience algorithm update. Are you, your SEO team, and your business ready? At the end of May in 2020 Google announced they would be releasing a set of metrics called the Core Web Vitals. These are focused on speed,...

It will now be able to manage customers’ physical and digital presence. WeWork announced today that it is buying Conductor. Conductor CEO Seth Besmertnik believes this is a “huge win for the entire industry.” I spoke to him to get a better sense of how the companies fit...

The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates. Mobile users have traditionally been surfers rather than shoppers. According to one study from...

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. I read a lot of patents, many of which may or may not apply to search...

Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the saying “Content is king”...

Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates. User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper...

Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword....

Contributor Pratik Dholakiya shares three types of data-driven content that will improve your ability and opportunity to earn authoritative links. Looking for the extra punch your content needs in order to earn links from your outreach and publishing efforts? One important...