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Apocalypse for online search? Here’s how marketers can thrive

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal....
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Submit your SEO questions to Google for upcoming short Q&A videos

Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to start it back up again. Google is asking webmasters and SEOs to submit their short SEO questions so the search giant can begin producing short question-and-answer videos...
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19 technical SEO facts for beginners

Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent...
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The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. When helping companies deal with performance...
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A site migration SEO checklist: Don’t lose traffic

Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. Few things can destroy a brand’s performance in the search results faster than a poorly implemented site...
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From algo to aggro: How SEOs really feel about Google algorithm updates

Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs. As SEOs working in the weeds with our clients each day, it can...
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What to get right before launching a global business

Columnist Thomas Stern shares how taking care of business at home helps ensure global success. Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market! But with every great opportunity...
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It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018.

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry...
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Case study: On-page + off-page SEO working together = success

Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic. I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution...
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Guide to on-page search engine optimization

Keyword targeting is just one area search engines evaluate when ranking pages. This white paper offers a template to help establish a foundation for your SEO efforts. One of the chief ways to optimize your website for users and search is to target a specific theme – represented...