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Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage. Google Search Console...

What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights. Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough,...

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal....

Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to start it back up again. Google is asking webmasters and SEOs to submit their short SEO questions so the search giant can begin producing short question-and-answer videos...

Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent...

You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. When helping companies deal with performance...

Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. Few things can destroy a brand’s performance in the search results faster than a poorly implemented site...

Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs. As SEOs working in the weeds with our clients each day, it can...

Columnist Thomas Stern shares how taking care of business at home helps ensure global success. Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market! But with every great opportunity...

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry...