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Conductor raises $150M in funding

New investment will be a catalyst to shape the future of organic marketing, SEO, and content. Conductor has raised $150M in a funding round led by growth equity firm Bregal Sagemount. This news will allow Conductor to help companies increase traffic, conversions, and ROI from...
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10 reasons to attend SMX online Nov. 9-10

At SMX, you’ll learn actionable tactics, expert advice, and trusted best practices that can help propel your campaigns, company, and career to a new level of success. Technology is evolving at an unprecedented pace… and winning search marketers are harnessing that...
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How Google’s continuous scroll can affect impressions and CTR

Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners and losers. Last month, Google rolled out continuous scroll to its mobile search results pages. For users, the change represents a minor...
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Google makes it easier to remove images of kids from the search results

This may come in handy if you work in online reputation management. Google is now letting anyone under the age of 18, or their parent or guardian, to request the removal of their images from the Google Search results. The removal request can lead to the image no longer appearing...
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The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief

Plus, how to build a marketing team that works Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to...
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AMP links in Google Search break with iOS 15

This bug should be resolved soon according to a Google spokesperson. With the iOS 15 release on September 20th, AMP URLs in Google Search just stopped working. Google is aware of the issue and said the issue should be resolved soon. This is only impacting Google searchers using...
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A simple 3-step framework for improving your technical SEO

From migrating your website to an HTTPS domain to robust keyword research to optimizing H1 tags, there’s no end to the improvements you can make. In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s...
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Why SEO right now?

Take the opportunities presented by this particular moment in time to drive towards a bigger and more integrated role in business for SEO. SEO has always been of great importance, but has sometimes lacked buy-in and visibility. But with the pandemic, there has been a marked shift...
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MarTech Today Research: A marketer’s guide to enterprise SEO platforms

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve.  Comprehensive enterprise SEO platforms offer multiple features to...
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Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000

Pages need to be optimized, linkable and have search opportunity to grow. Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the best results. These pages need to be...