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Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps. Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier...

From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories. Conspiracy theories are everywhere online. Few are shockingly true, most are not, but one shared trait among all conspiracy theories is that a simple truth...

On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function. “Content has become the primary tool that we use to create a dialogue with our prospects and to cultivate relationships with...

Poor internal link structure can end up harming your site’s rankings. At SMX Next, Jonathan Epstein showed how marketers can prevent PageRank loss with better internal linking. Links are one of the primary ways Google and other search engines understand and rank websites....

In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building. We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank in YMYL or any category. Join Grant Simmons, formerly VP of...

If you don’t offer the experience your customer is looking for, your reputation may be at stake. Now more than ever, customers seek out information about your business online. If you don’t offer the experience your customer is looking for, your reputation may be at stake....

Google Search Console’s crawl stats report showed Google stopped crawling many Shopify sites last week. Last week there were numerous reports that Google stopped crawling and Googlebot “flatlined” its crawling activity on many, if not, all Shopify websites. Google’s John...

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new...

Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions. Much like a physical marketplace, the online search environment has both its successful businesses and those that fail to...

Yoast SEO partnered with SEO tool provider Wincher for these capabilities. Yoast SEO added keyword phrase performance tracking to Yoast SEO 17.9, in partnership Wincher, the company announced. This lets those who use Yoast SEO to better understand how your posts are ranking over...