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Webinar: Your guide to scoring Google 5-star reviews

If you don’t offer the experience your customer is looking for, your reputation may be at stake. Now more than ever, customers seek out information about your business online. If you don’t offer the experience your customer is looking for, your reputation may be at stake....
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Google says Shopify sites are in a good crawling state after reports of stalled crawling

Google Search Console’s crawl stats report showed Google stopped crawling many Shopify sites last week. Last week there were numerous reports that Google stopped crawling and Googlebot “flatlined” its crawling activity on many, if not, all Shopify websites. Google’s John...
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Messy SEO Part 6: Pillar pages and topic clusters

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new...
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How analyzing search data can improve your decision-making

Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions. Much like a physical marketplace, the online search environment has both its successful businesses and those that fail to...
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Yoast SEO 17.9 adds keyphrase performance tracking

Yoast SEO partnered with SEO tool provider Wincher for these capabilities. Yoast SEO added keyword phrase performance tracking to Yoast SEO 17.9, in partnership Wincher, the company announced. This lets those who use Yoast SEO to better understand how your posts are ranking over...
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SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news. In 2021, SEOs faced a flurry of Google updates (including the highly anticipated yet possibly-overhyped Page Experience...
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Google December 2021 product reviews update is finished rolling out

Google has confirmed this update is now complete – days before the Christmas holiday. Google has confirmed that the December 2021 product reviews update is now finished rolling out. This update has officially completed rolling out a few days before Christmas. The...
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Google Review Snippets rich results report updated

You may see a reduction in the number of review objects in this report starting on December 14, 2021. Google has made an update to the review snippets rich results report within Google Search Console today. This change may result in a “reduction in the number of Review objects in...
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Free technical SEO training online next week

Grab your free pass now and join us online, Tuesday, December 14, for SMX Build: SEO for Developers! Finish 2021 strong and head into the New Year armed with sophisticated SEO tactics that drive measurable results — attend SMX Build: SEO for Developers online, next Tuesday,...
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6 tactics to rank better in Google Discover

While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works. Google’s Discover feed presents mobile users with a stream of content based...