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Shutting down a website is easy. But having to do it along with redirects can get complicated. Here’s what you can do about it. Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and...

What can today’s industry shifts tell us about the future of SEO and content marketing? Here are trends that matter most to marketers. Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content...

Plus, how to build a marketing team that works Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to...

Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews. Hiring is one of the hardest jobs you have as a manager, team builder and even coworker. I have a distinct memory of hiring my first SEO employee at Uber over...

Learn first-party data management strategies that keep your customers’ data safe and your business booming. What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down...

New research reveals some remarkable Google search trends that could boost your rankings and revenue this year. The all-important Q4 holiday shopping season is nearly here. SEO will once again be a critical channel for brands to increase their visibility and sales. Ahead of the...

Looking to grow your engagement and visibility on LinkedIn? Learn some tips from someone who is doing it well. Whenever I visit LinkedIn lately, I almost always see an update from Sara Taher, the SEO Team Lead at Flywheel Digital. And many of her posts tend to get a lot of...

This is your final chance to attend the SMX Master Classes in 2022! Don’t miss out! Don’t miss your chance to take your search marketing skills to the next level: Register now for your choice of live, two-day SMX Master Class – happening online next Tuesday and Wednesday (August...

Plus why you should pause your ads (for science) Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered...

This is a feature many search marketers use for keyword research, and searchers use it for query expansion. Google seems to have restored the people also ask search feature to normal levels of saturation. Earlier this month, Google reduced the number of times a people also ask...