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YouTube says it’s about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025. YouTube tells creators: “Our algorithm doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make...

Microsoft has rolled out Copilot within Bing Webmaster Tools to 10,000 of its top users. Bing Webmaster Tools has rolled out a beta version of Copilot. Copilot in Bing Webmaster Tools allows you to ask questions and it will use Copilot AI to give you helpful and specific answers,...

This update took 24 days to roll out and was a typical Google core update. Google’s November 2024 core update is now done rolling out, a Google spokesperson told us. It started on November 11, 2024 and completed about 24 days later on December 5, 2024. This update was a typical...

Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively. PPC experts love to talk about testing and experimentation, and for good reason: they’re both crucial tools in a marketer’s toolkit. Yet,...

Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts. By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise...

The data issues with GA4 began around November 13, 2024. Many Google Analytics users have been reporting that GA4 is missing partial data starting on Wednesday, November 13, 2024. The data seems delayed more than it is normally delayed for some users. Not everyone is noticing...

Learn how to navigate the uncertain future of SEO, keep your career stable and prepare for the next growth phase. #opentowork – it’s the hashtag I keep seeing on LinkedIn from SEO professionals. Attached to this hashtag is a long post about the SEO being shocked and asking for...

Google said it is best practice to have all links present on both mobile and desktop versions. Google added a new best practice in its crawl budget documentation to say it is best practice to ensure all links are present on the mobile version, as it is on your desktop version, if...

Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration. Setting clear goals is essential to measuring success in SEO. Goals become even more powerful when aligned with a well-defined strategy that...

Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms. Search has significantly evolved over the years. The way search engines work and how people search shift continuously. SEO tactics must keep...