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Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration. Setting clear goals is essential to measuring success in SEO. Goals become even more powerful when aligned with a well-defined strategy that...

Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms. Search has significantly evolved over the years. The way search engines work and how people search shift continuously. SEO tactics must keep...

Mustafa Suleyman, the CEO of Microsoft AI, said they “unshipped 27 features” in Bing. Mustafa Suleyman, the CEO of Microsoft AI, is working on simplicity after taking over as the head of Bing Search and AI efforts at Microsoft. Suleyman wrote on X, “Simplicity is one...

Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites. Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor. These...

SEOs can help boost digital marketing efforts through collaboration, all while championing the customer journey. In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing. While this division makes sense...

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes. Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice...

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing –...

New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance. Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing...

Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement. Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the...

In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting. Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to...