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Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences. Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach...

From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry. Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually,...

Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year. Chris Wood on May 18, 2023 at 2:45 pm | Reading time: 3 minutes Paid search spend is expected to reach $110 billion this year, according to a new...

Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here’s how to apply this in PPC. We’re still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially...

The new features are being announced at the IABFronts conference this week. This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on...

In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. Previously, we discussed how to find good PPC candidates for your particular company, but...

This script can help you leverage GPT’s API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns. Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they...

Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here’s how. Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional...

The new features, including automated ad creation and bulk edit improvements, are live today. Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are...

Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more. Danny Goodwin on March 17, 2023 at 12:40 am | Reading time: 8 minutes Google AdWords further dilutes exact match In 2017, Google announced a change to how...