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Up until now, Pinterest ad targeting has been super basic. You’ve been limited to options like location, language, device, and gender. But Pinterest advertising is about to get some much-needed features that have been available on Google, Facebook, and Twitter for quite some...

If you have been seeing more green lately with respect to Google AdWords, and we don’t just mean monetarily, it’s not just you. Google has changed the colors of its ad tags to the color green. This replaces the color yellow of the previous “Ad” tags. Google is no stranger to...

This week Bing released a new tool for content publishers to get their work discovered by more readers. Bing News PubHub allows publishers to submit their news sites for distribution to Bing users. The company claims that publishers of all sizes will be able to use this tool to...

Google is standing strong with its support of gay rights this month by displaying a rainbow ribbon for LGBT-related searches to mark Gay Pride Month. The Gay Pride inspired artwork shows up across the top of the search results page for a number of LGBT terms, including: gay pride...

Gary Illyes from Google said at the Search Marketing Summit today in Sydney that Google will be updating the page speed ranking factor to specifically look at the page speed of your mobile pages when it comes to the mobile-friendly algorithm. This report came from Jennifer Slegg,...

Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference.  Firebase was acquired by Google in late 2014 and helps developers build apps for Androids, iOS and the Web. Current features include Realtime Database,...

This week, Google announced at its I/O developer conference that it is working on a messaging app called Allo. This left many to wonder what would become of its current messaging app Hangouts. The company has now stated it will continue to work on both apps even ever the launch...

The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program. Initially announced in October, over thirty ad tech and agency partners have now signed on to participate in the initiative aimed rooting out...

Business Insider reports that, for the first time ever, advertisements are on their way to Google’s image search results. The rollout is starting slow, beginning with shopping ads which will appear in appropriate image searches. Ads in Google’s image search will take up an entire...

Google unveiled its own voice assistant at Google I/O this week, which is a smart, conversational extension of Google that many are calling the answer to Amazon’s Alexa. The simply titled Google Assistant will live inside Google hardware similar to how Alexa lives inside the...