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To help businesses track calls generated from AdWords ads for better attribution and campaign optimization, advertisers will soon be able to import call conversion data into Google AdWords. Currently, advertisers measure the success of click-to-call ads and website phone clicks...

Google has released its latest transparency report update, reporting 40,677 requests for user data from governments around the world. According to the latest numbers, there were over 5,000 more requests during the second half of 2015 compared to January through June of 2015, with...

Google is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for AdWords text ads. Price extensions show as a list below the main ad copy on mobile. In the example from Google below, you’ll quickly notice how much...

Google announced today it would be launching new voter registration search tools this coming Monday, July 18. According to the post on Google’s official blog, searches for [register to vote] and similar queries will deliver a “detailed state-by-state guide” covering how to...

Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and...

Google has long featured star ratings in search ads and organic listings. In a new test, the eye-catching yellow stars and rating number are replaced by a percentage of positive ratings. The desktop search results were sent to Search Engine Land by Peter Lavelle, digital marketer...

Google is honoring Nettie Stevens, the American female geneticist who was one of the first to describe the chromosomal basis of sex. She came up with the XY sex-determination system, mostly found in humans to classify gender. Females have two of the same kind of sex chromosome...

Following in Bing’s footsteps, Google has been spotted testing out its own native internet speed testing tool directly in the search results pages. It appears that the test has not rolled out for everyone, but some searchers have reported seeing it after typing “check internet...

If you’re under 25 and own a smartphone, you’ve likely spent too much time primping and posing with Snapchat lenses. If you have a mortgage, you may be asking yourself: What are Snapchat lenses? They’re a rotating set of filters that alter your face in real-time. They’re pretty...

Waiting until nearly nightfall, Google has posted its Summer Solstice doodle on its U.S. homepage to observe the first day of summer and longest day of the year. This year, Google’s Summer Solstice doodle had something extra to mark beyond the changing of seasons. For the first...