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This morning, Google has released a new help document that defines the metrics used on the Google Search Analytics report that webmasters can find within the Google Search Console. The document even goes through how these metrics change based on the type of result. For example,...

Google announced that the new iOS app for Google Maps has added multi-stop, multi-destination support for directions. You can now tap to add not just point A and point B directions mapping but also point C, D, E and so on. So if you are taking a road trip, and you are planning...

Merkle has released early results on click-through rates of expanded text ads relative to standard text ads in its Q2 Digital Marketing Report. The agency began participating in the expanded text ads beta in April and analyzed the longer ad format’s impact on click-through rate...

Google is introducing three new reports on cross-device activity along with a reorganization of the Attribution section under the Tools menu in AdWords. With 6 out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study,...

Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads globally, Google released an update to AdWords Editor that supports the longer ads. Google encourages advertisers to test ETAs against their existing text...

Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this e-book, Dynamic Signal explores the connection between content and employees. They provide tactical...

On Monday, Google introduced Smart Bidding, a new umbrella name for automated bidding strategies including Target CPA, Target ROAS and Enhanced CPC in AdWords and DoubleClick Search. Coming soon is the ability to set different Target CPA goals by device in search and display...

August 10, wednesday, 10am Pacific/11am Central/12pm Mountain/1pm Eastern THOMAS PETTY, Marketing Trainer, Thomas has taught business owners from around the world how to market online and effectively generate leads. Three ways to generate a great reputation that practically...

In May, Google announced that ads promoting payday loans that require repayment within 60 days and loans with interest rates above 35 percent would no longer be accepted or displayed starting July 13. Yet many people have noticed that payday loans are still showing up in Google...

To help businesses track calls generated from AdWords ads for better attribution and campaign optimization, advertisers will soon be able to import call conversion data into Google AdWords. Currently, advertisers measure the success of click-to-call ads and website phone clicks...