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Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide...

Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide...

In a recent study from Oracle, conducted in conjuction with Social Media Today, it was found that most marketers are comfortable with social marketing, but they’re still getting their feet wet with mobile. Download this Social Data e-book and learn which social channels are...

In a recent study from Oracle, conducted in conjuction with Social Media Today, it was found that most marketers are comfortable with social marketing, but they’re still getting their feet wet with mobile. Download this Social Data e-book and learn which social channels are...

Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.” Google will be potentially penalizing — i.e., lowering the rankings — of these...

Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.” Google will be potentially penalizing — i.e., lowering the rankings — of these...

Google posted a “journey” of how a developer can use AMP (accelerated mobile pages) to build out their e-commerce webpages. Google said, “AMP is a natural fit for e-commerce because AMP makes webpages fast, and fast pages help with purchase conversions.” Google provided examples...

Google posted a “journey” of how a developer can use AMP (accelerated mobile pages) to build out their e-commerce webpages. Google said, “AMP is a natural fit for e-commerce because AMP makes webpages fast, and fast pages help with purchase conversions.” Google provided examples...

When Google debuted call-only ads last year, one of the issues businesses objected to was the fact that only the phone number appeared in the ads. That appears to be changing, with business names now showing up in a second headline in call-only ads. Josh Leibner, director of paid...

When Google debuted call-only ads last year, one of the issues businesses objected to was the fact that only the phone number appeared in the ads. That appears to be changing, with business names now showing up in a second headline in call-only ads. Josh Leibner, director of paid...