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Today’s Google doodle marks the 117th birthday of Ladislao José Bíro, the man responsible for the ballpoint pen. Working with his brother, Google says Bíro introduced the first ballpoint pen at the Budapest International Fair in 1931. Eight years later, he would receive a patent...

Today’s Google doodle marks the 117th birthday of Ladislao José Bíro, the man responsible for the ballpoint pen. Working with his brother, Google says Bíro introduced the first ballpoint pen at the Budapest International Fair in 1931. Eight years later, he would receive a patent...

Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On...

There can be no doubt, Google is big. It has grown bigger than desktop computers, bigger than any one device or operating system. Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — this white paper from...

n a significant development, advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists. Brad Bender, VP of display and video advertising at Google,...

In a significant development, advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists. Brad Bender, VP of display and video advertising at Google,...

Are you struggling with advanced targeting, conversion discrepancies, or post-install events? Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: 1. not taking the time to...

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this...

Google’s AMP error report in the Google Search Console now scans for AMP errors differently from the way it did in the past. That means some of you who have deployed AMP for your site may see a new vertical “update” line on the AMP error report specifically on September 19, 2106....

Google’s AMP error report in the Google Search Console now scans for AMP errors differently from the way it did in the past. That means some of you who have deployed AMP for your site may see a new vertical “update” line on the AMP error report specifically on September 19, 2106....